Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Ethical Leadership Then and Now
W. Glenn Rowe; Nicole Davey MakrisArticle IVEY-9B15TF05-ELeadership and People ManagementToday’s business leaders are scrutinized like never before, and not just for their ability to lead organizations to financial success. The pressure is on for CEOs to adhere to accepted values. Thanks to social media, leadership behaviour is constantly monitored by a public ready to share news of transgressions. As a result, the price for departing from expected behaviour is steep for both leaders and organizations. But does following the standard...Starting at €8.20
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Starbucks, Howard Schultz, and the Trump Effect
W. Glenn Rowe; Ken MarkCase IVEY-9B19M117-EStrategyAfter the former chief executive officer (CEO) of U.S.-based Starbucks started to voice his political opinions in September 2016, both Starbucks and the CEO faced backlash. As the CEO and former chairman of a large company, he may have felt entitled to voStarting at €8.20
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El Caserío: Brand Arquitecture
Lozano V.; Milán B.; Oliver, Xavier; de Toro, Juan ManuelCase M-1189-EMarketingA historical view of the brands acquired by Kraft in Spain, especially El Caserío. The company faces competitors who have established much more coherent brand architectures, with more potential for expansion and profit. The decisions they take for the current brands will define their future.Starting at €8.20
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A Non-Traditional Female Entrepreneur (B)
W. Glenn Rowe; Yeh-Yun (Carol) LinCase IVEY-9B11M017-EStrategyThis case is a supplement to A Non-Traditional Female Entrepreneur (A).Starting at €5.74
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Fortis Inc. and the $11.8 Billion ITC Decision - Teaching Note
Rod E. White; W. Glenn Rowe; Selena Shannon PritchardTeaching Note IVEY-8B18M020-EStrategyTeaching note for product 9B18M020.Starting at €0.00
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Carmichael Outreach: A New Leader Takes Charge - Teaching Note
W. Glenn Rowe; Sean TuckerTeaching Note IVEY-8B13C018-ELeadership and People ManagementTeaching note for product 9B13C018.Starting at €0.00
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Reflections on Lessons Learned in the Canadian Navy
W. Glenn RoweArticle IVEY-9B10TE08-EStrategyThere may be no better training ground for being a good leader than the armed forces. This Ivey professor served in the Canadian Navy and the lessons he learned more than 20 years ago have guided his own life and his approach to teaching leadership. Readers will learn what those valuable lessons are in this article.Starting at €8.20
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Mercedes-Swatch
de Toro, Juan Manuel; Oliver, XavierCase M-1018MarketingDe la alianza estratégica entre Mercedes Benz y Swatch nace un proyecto de lanzamiento de un nuevo vehículo utilitario revolucionario de dos plazas. El caso plantea la necesidad de elaborar el briefing del producto para presentarlo en el concurso de agencias de publicidad.Starting at €8.20
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Lo que funciona en comunicación
Oliver, Xavier; de Toro, Juan ManuelTechnical Note MN-305MarketingDescripción de las distintas disciplinas de comunicación publicitaria y su utilización óptima: publicidad, marketing directo, promociones, patrocinios y relaciones públicas.Starting at €8.20