Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Samsung: The Internet of Things - Teaching Note
Paul Okundaye; Nicole R.D. HaggertyTeaching Note IVEY-8B19E020-EInformation TechnologiesTeaching note for product 9B19E020.Starting at €0.00
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Australia and New Zealand Banking Group: The Agile Transformation - Teaching Note
Wiboon Kittilaksanawong; Teeta ErikateTeaching Note IVEY-8B20M006-EStrategyTeaching note for product 9B20M006.Starting at €0.00
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Exotic Expeditions Tanzania Ltd.: Competing in Highly Saturated Markets - Teaching Note
Nicole R.D. Haggerty; Serena Virani; Caroline Wu; Victoria Stopar; Fatima HaqTeaching Note IVEY-8B20A006-EMarketingTeaching note for product 9B20A006.Starting at €0.00
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Turbulent Times for TikTok’s Platform Strategy
Nicole R.D. Haggerty; Vivian ZhangCase IVEY-W24908-EInformation Technologies, StrategyAt the beginning of 2021, TikTok was facing multiple market threats and had to decide what strategies to implement to manage them. TikTok was the world’s largest short-video platform, with users in 155 countries. But along with great success in entering nStarting at €8.20
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Dow Chemical Co.: Big Data in Manufacturing - Teaching Note
Mustapha Cheikh-Ammar; Nicole R.D. Haggerty; Darren Meister; Ramasastry ChandrasekharTeaching Note IVEY-8B17E014-EInformation TechnologiesTeaching note for product 9B17E014.Starting at €0.00
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Tesla, Inc.: The Strategic Partnership for a New Gigafactory in China
Wiboon Kittilaksanawong; Viktor Johann WinklerCase IVEY-9B19M083-EEntrepreneurship, StrategyIn October 2018, Tesla, Inc. (Tesla), an American automotive and energy company, received an approval from Shanghai’s mayor to acquire a plot of land to build a new electric-vehicle (EV) factory, which was expected to produce its first cars in three years, and to have initial capacity of about 250,000 vehicles a year. This move was in response to a significant rise in the Chinese EV market and the additional tariffs imposed by the Chinese governm...Starting at €8.20
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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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Yves Saint Laurent: Strategic Leadership of Creative Directors
Wiboon Kittilaksanawong; Léo Guilbert; Andrew Jiro PoplawskiCase IVEY-9B17M137-EEntrepreneurship, StrategyOn April 1, 2016, fashion house Yves Saint Laurent (YSL) announced the departure of its creative director who had been responsible for successfully reviving the struggling YSL brand since 2012. Three days after this surprising departure, the company announced that its next creative director would be a relatively inexperienced, 36-year-old designer. After decades of leadership turmoil and financial instability at YSL, the incoming creative directo...Starting at €8.20
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Privacy Issues and Monetizing Twitter
Deborah Compeau; Nicole R.D. Haggerty; Shady FraihaCase IVEY-9B11E002-EEntrepreneurship, Information Technologies, StrategyIt was early 2010, and the Twitter Trio, the founders of Twitter, were faced with a changing market situation and pressures to make money. Twitter was a free service that had been operating without a viable business plan since 2006. In early 2010, Twitter was still not making enough money and it was time that Twitter showed a real return on investment. The Trio had to decide on a business model that was competitive. There was a data-mining projec...Starting at €8.20