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Learning From the Entrepreneurial Icebreakers
Prats Moreno, Mª Julia; Sosna, Marc; Sysko-Romanczuk , SylwiaArticle ART-2592-EEntrepreneurship, Innovation and Change, StrategyThis article shares the insights of "entrepreneurial icebreakers" -- business pioneers who launched private companies in Central and Eastern Europe after the fall of the Berlin Wall and who expanded beyond national borders by clearing pathways for themselves and others into international markets around the globe. In documenting the obstacles they had to cut through to get to where they are today, we show the path to break inflexible, outdated str...Starting at €8.20
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Open-Plug (A): sobrevivir al parón de ingresos en la telefonía móvil: Una empresa de software para telefonía móvil intenta evitar estrellarse al hundirse las ventas
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-3Entrepreneurship, Innovation and ChangeEste caso trata de una joven empresa tecnológica francesa respaldada por capital riesgo que crece rápidamente desde su creación hasta tener más de sesenta empleados y desarrollar una "versión ligera" de Windows para aparatos móviles dirigidos al gran público. Aunque el conjunto de la empresa se ha diseñado pensando en un fuerte crecimiento futuro, la compañía pierde más del 80% de sus ingresos en un plazo de tiempo muy corto y se ve inmersa en un...Starting at €8.20
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Nacre (A): la transformación de una idea de laboratorio a una empresa de alto crecimiento: Los retos de comercializar un dispositivo tecnológico innovador
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-2Entrepreneurship, Innovation and ChangeEste caso habla sobre un director general que se puso al frente de una spin-off creada a partir de un instituto de investigación, se convirtió en el primer empleado de la nueva empresa y trató de convertir esa idea de laboratorio en un prototipo con el objetivo de producirlo industrialmente y venderlo finalmente a un cliente muy exigente, afrontando entre tanto varias crisis notables. Además de las dificultades para conseguir que el producto (un...Starting at €8.20
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Target’s Big Mistake: Mutated DNA
Thomas WatsonArticle IVEY-9B15TA10-EStrategyIn early 2015, Target announced that its Canadian operation would seek bankruptcy protection and abandon all the retail locations that it had acquired from the Zellers discount chain less than two years before, a move that would eliminate 17,000 jobs. This article examines how management strayed from the company’s founding principles when planning the expansion, which led Target to enter Canada with mutated brand DNA. In the 20th century, Target ...Starting at €8.20
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Q&A with Hap Klopp
Thomas WatsonArticle IVEY-9B15TF03-EStrategyHap Klopp founded The North Face, where he served as president and CEO for 20 years and built the largest and most successful retailer in its industry. In this Ivey Interview, he discusses lessons learned over his impressive career and warns against businesses looking to get rich overnight, because for every Silicon Valley success story there are countless failures and disappointments. The North Face is an example of disruptive technology, as it ...Starting at €8.20
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Manufacturing Investment
Thomas WatsonArticle IVEY-9B16TD05-EStrategyWhen it comes to attracting investments, Canada is a laggard despite being a trading nation with all the talent and tools required. The main reason is that few in Canada have tried to answer the why-invest-in-Canada question. With or without Canadians leading large corporations, investment decisions made in Detroit are not influenced by any special love for Canada; they’re based on business. In 2016, the argument for playing the incentive game is...Starting at €8.20
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CASE LEARNING: Selling Adultery
Gerard Seijts; Thomas WatsonArticle IVEY-9B16TE03-EStrategyA year after a massive data breach at its Ashley Madison adultery service, Avid Life Media relaunched in 2016 under a new name. The move was designed to help the business recover from the hacker attack that had exposed its security and governance issues and dashed the desire of investors to take the company public. It was also a strategic step to regain the trust of customers who had been outed as would-be cheaters. Now known as Ruby, the company...Starting at €8.20
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Trumping Divisive Leadership
Gerard Seijts; Thomas WatsonArticle IVEY-9B17TD02-EStrategyAmerica faces a previously unimaginable leadership crisis. And that is why businesspeople fleeing White House advisory councils over Trump’s response to the tragic events in Charlottesville—where a civil rights activist was killed during a violent clash—should be applauded, not attacked. Unfortunately, millions of Trump supporters don’t see a problem with the comfort that racists are taking from his leadership. And because these Trump supporters ...Starting at €8.20
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Why Mining Product Reviews Should Be on Retailers' Radar
Thomas WatsonArticle IVEY-9B15TC03-EMarketingMany early adopters of data mining wasted millions of dollars due to the significant amounts of dirty data contained in IT systems and the length of time required to build data warehouses. But the potential payoff of data mining has soared along with the growth of digital data. Today, thanks to the massive amounts of user-generated content online, firms do not need to build a data warehouse to benefit from data mining. Mining social media sites f...Starting at €8.20