Search results
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Domino’s Pizza
Jana Seijts; Paul BigusCase IVEY-9B11C016-ELeadership and People Management, StrategyThe vice president of communications of Domino’s Pizza International faced a significant threat to his company’s reputation due to negative social media exposure. A video had been posted on YouTube two days earlier by a Domino’s employee that showed two Domino’s employees at a North Carolina franchise tampering with customers’ pizza and sandwich orders. The employee stuck cheese up his nose, sneezed on the food prior to boxing it up, and could be...Starting at €8.20
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Tracy Chan: “We Need to Talk”
Jana Seijts; Paul BigusCase IVEY-9B11C017-ELeadership and People ManagementTracy Chan, managing director of the Student Learning and Writing Services (SLWS) at St. Charles University in Calgary, Alberta, was faced with a difficult situation. Her newest employee, Michael Hinske, had just e-mailed her a list of faculty members he had contacted to educate on the SLWS writing program offered to graduate students. Chan quickly noticed that the faculty names were of individuals who had already been contacted. There was no ind...Starting at €8.20
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Movember: More Mo Sistas
Michele Parkin; Paul Bigus; Shreya TekriwalCase IVEY-9B13M086-EStrategyDuring the month of November, many men in Canada and around the world participated each year in Movember by growing moustaches and collecting pledges. As a not-for-profit organization, Movember Canada strived to raise both money and awareness for men’s health, specifically prostate cancer. The community development manager for Movember Canada faced an interesting challenge. The participation of more women represented a significant opportunity to ...Starting at €8.20
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Leadership and Risk Culture
Jeffrey Gandz; Gerard SeijtsArticle IVEY-9B13TB01-ELeadership and People ManagementThere is arguably no more important role for senior leaders than to prepare organizations for risk. Firms face different types of risk, including strategic, operational, market, liquidity, credit, and reputational. This article starts by exploring risk leadership at TD Bank Group and Maple Leaf Foods Inc. In 2002, TD Bank’s leadership lowered its risk tolerance following years of volatile and uneven performance. It avoided excessive risk (includi...Starting at €8.20
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The Cultural Battle of the Australian Army
Gerard Seijts; Jana Seijts; Paul BigusCase IVEY-9B13C035-ELeadership and People Management, StrategyThe Chief of the Australian Army faces a significant public scandal. In recent weeks, allegations have emerged that members of the country’s defence forces, including officers, shared explicit emails and photos that denigrated women. The scandal occurs as the Australian Defence Force is actively encouraging more women to join the ranks of the military. The Chief of the Australian Army needs to devise a strategy to communicate to the victims of th...Starting at €8.20
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FROGBOX
Michael Valente; Paul BigusCase IVEY-9B13M037-EEntrepreneurship, StrategyThe co-founder and president of an environmentally friendly moving supply company faces the challenge of expanding his company’s brand. The company, which provides plastic, reusable moving bins and other moving supplies, has branded itself as providing a convenient, affordable and eco-friendly alternative to cardboard moving boxes. The company can expand by setting up additional corporate stores or by selling individual franchises. The co-founder...Starting at €8.20
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Germ Warfare: Combating Health Care-Associated Infections Through Communication
Mary Weil; Paul BigusCase IVEY-9B12M117-EStrategyThe director of the Infection Prevention and Control Unit at the University Health Network (UHN), in Toronto, Canada, is working to reduce healthcare acquired infections (HAIs) by using a different way to communicate with hospital staff. Through positive deviance (PD), participants are gaining new perspectives to help identify the changes that are needed to reduce HAIs. The initiative has been successful at UHN. Now the director needs to figure o...Starting at €8.20
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McDonald's Twitter Campaign: Hype Versus Reality
Jana Seijts; Paul BigusCase IVEY-9B13M123-EStrategyIn early January 2012, the director of social media for the McDonald’s Corporation (McDonald's) was challenged with a tall order. The corporation had just launched a large public relations campaign using the Twitter hashtag “#MeetTheFarmers” to promote connections with family farms and local suppliers. Maximizing a Twitter Promoted Trends expenditure, the director had switched the hashtag from “#MeetTheFarmers” to “#McDStories” halfway through th...Starting at €8.20
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Maple Leaf Foods, Inc. (A): The Listeriosis Crisis
Jeffrey GandzCase IVEY-9B11C001-ELeadership and People ManagementThe chief executive officer of Maple Leaf Foods, Inc., a food processing company employing 23,000 people in more than 50 locations, has just been advised that a deadly outbreak of Listeriosis has been linked to products shipped from a Maple Leaf Foods plant and that there have been several fatalities and many more severe illnesses linked to this contamination. He must decide what to do immediately, within the next few days, and in the longer term...Starting at €8.20
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Employee Engagement at Modern Appliances Inc. (A)
Jeffrey GandzCase IVEY-9B07C035-ELeadership and People ManagementThe chief executive officer of Modern Appliances wants to change the culture in the company towards one of engagement of people at all levels of the organization. The (A) case describes the ModernIzation initiative and provides a basis for analyzing the reason for the initiative and identifying some of the issues that may arise from it. The (B) case looks at specific problems that arise and the (C) case discusses the process used by the company.Starting at €8.20