Search results
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The Metropolitan Opera (B)
Elberse, Anita; Perez, CrissyCase HBS-509034-EMarketingIn April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received mostly positive reviews, there are lingering concerns. Do the benefits of the simulcasts continue to outweigh the possible drawbacks and the significant operational and financial re...Starting at €5.74
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Club Atletico Boca Juniors, Teaching Note
Elberse, AnitaTeaching Note HBS-509076-EMarketingTeaching Note for [508056].Starting at €0.00
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YouTube: Time to Charge Users
Elberse, Anita; Gupta, SunilCase HBS-510053-EMarketingIn January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested - and if so, who should be charged how much and for what? Could YouTube charge users for downloading content, a model it was now beginning to test? Or would it be better for the online video giant to continue...Starting at €8.20
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The NFL's Digital Media Strategy
Elberse, Anita; Calhoun, Kelsey; Johnson, DavenCase HBS-511055-EMarketingIn late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market - and presenting his views to NFL team owners. What was the league's best strategy for the mobile space? The case describes the antecedents of what is widely regarded as a landmark deal for the NFL, its $780-million, four-year exclusive partnership wit...Starting at €8.20
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The CW: Launching a Television Network, Teaching Note
Elberse, AnitaTeaching Note HBS-511086-EMarketingTeaching Note for 507050.Starting at €0.00
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Metro-Goldwyn-Mayer (MGM) and Tom Cruise, Teaching Note
Elberse, AnitaTeaching Note HBS-511087-EMarketingTeaching Note for 508057.Starting at €0.00
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Marvel Enterprises, Inc. (Abridged)
Elberse, AnitaCase HBS-511097-EMarketingThe management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a market value of more than $2 billion. Originally known as a comic book publisher, the company now also has highly profitable toy, motion picture, and consumer products licensing op...Starting at €8.20
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Lady Gaga (A) and (B), Teaching Note
Elberse, AnitaTeaching Note HBS-512046-EMarketingTeaching Note for 512-016 and 512-017.Starting at €0.00
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Droga5: Launching Jay-Z's Decoded
Elberse, Anita; Owusu-Kesse, KwameCase HBS-513032-EMarketingIn 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter (better known as Jay-Z) and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of Microsoft's Online Services division, to enter into an unprecedented, high-stakes partnership to benefit the launch of Carter's new lyrical memoir, Decoded. Droga5 wrestles with two di...Starting at €8.20
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Sir Alex Ferguson: Managing Manchester United
Elberse, Anita; Dye, ThomasCase HBS-513051-ELeadership and People ManagementSir Alex Ferguson, the most successful manager in British football history, is preparing for the 2012-2013 season-his record-setting twenty-sixth as manager of one of the world's most decorated professional football clubs and one of sport's biggest franchises. Over the years Ferguson has overcome several major challengers to United. The newest rival can be found closer to home: since Manchester City, United's "noisy neighbors," has switched owner...Starting at €8.20