Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Elizabeth Arden: Executing Global Supply Chain Re-engineering - Teaching Note
David Wood; Norman GaoTeaching Note IVEY-8B13D017-EService and Operations Management, StrategyTeaching note for product 9B13D017.Starting at €0.00
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Sam’s Pizzeria: Managing Peak Demand
David Wood; Ali Abdel-RazekCase IVEY-9B20D002-EEntrepreneurship, Service and Operations ManagementIn October 2018, the owner of Sam’s Pizzeria (Sam’s) in Orillia, Ontario, needed to determine how he should staff his business to keep up with an increase in demand on Halloween. Halloween had often been a source of frustration, as Sam's struggled to keep up with demand on that day. Providing customers with good-quality pizza and fast delivery was critical to Sam’s success. Not wanting to repeat the mistakes of the past, the owner knew that he wo...Starting at €8.20
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Bombardier Aviation: The Front Substructure Decision - Teaching Note
David WoodTeaching Note IVEY-8B20D011-EService and Operations ManagementTeaching note for product 9B20D011.Starting at €0.00
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Parcel Guard: Keeping Up with Demand - Teaching Note
David Wood; Ali Abdel-RazekTeaching Note IVEY-8B20D005-EService and Operations ManagementTeaching note for product 9B20D005.Starting at €0.00
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Tragedy or Opportunity? (Spanish version)
Roscini, Dante; Schlefer, Jonathan; Dimitriou, KonstantinosCase HBS-712S06EconomicsAfter its 2009-2010 fiscal crisis shook the euro, could the Greek government stabilize debt, avoid default, and stay on the euro? This case looks at the Greek social and political road to fiscal crisis; the economics of that crisis and efforts to recover from it; the danger the crisis posed to the euro; cooperation and conflict among European states, the European Central Bank, and the International Monetary Fund to try to help Greece emerge from ...Starting at €8.20
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Tweeter etc. (Spanish version)
Gourville, John T.; Wu, GeorgeCase HBS-502S18MarketingIn the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic Price Protection" (APP) as the cornerstone of a strategy to restore price credibility in the minds of consumers. Under APP, Tweeter monitored local newspaper ads and automatically mai...Starting at €8.20
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Ángeles y Demonios: La nueva forma de Best Buy para abordar a los clientes (B)
Elberse, Anita; Gourville, John T.; Narayandas, DasCase HBS-510S02MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €5.74
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The London 2012 Olympic Games (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S01MarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
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Barcelo Hotels and Resorts (A) (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S05MarketingBarcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.Starting at €8.20