Search results
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Industrias Santa Emilia
Regent, P.Case IEEM-ASN-004/2002Leadership and People Management, StrategyEl caso presenta una situación en la que la dirección de la empresa se cuestiona si ha de ceder a las presiones de su principal cliente para atenderlo en forma exclusiva. En el análisis se ha de considerar la situación vivida años atrás, durante una crisis nacional, en la que la forma de mantener la empresa en marcha fue acudir a clientes marginales. Se presentan dudas acerca de la obligación moral y de la oposición de intereses entre lo que le c...Starting at €8.20
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Cecsa (B)
Regent, P.Case IEEM-ASN-009/99Leadership and People Management, StrategyContiene información para ser usada durante la discusión del caso Cecsa (A)Starting at €5.74
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Seron
Barcala, Julio; Regent, P.Case IEEM-ASN-002/99Leadership and People Management, StrategyEl caso trata del análisis que la dirección regional de la empresa ha de hacer para decidir la forma de ingresar al mercado peruano. La información disponible permite realizar más de un tipo de análisis que no necesariamente apunta al mismo resultado. La apreciación acerca de la validez de las fuentes de información disponibles posibilitan el análisis de la calidad de la información disponible.Starting at €8.20
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Nuvó Cosméticos Uruguay S.A
Regent, P.Case IEEM-CSR-001/2003EconomicsEl caso describe la forma en que la empresa integra el concepto de responsabilidad social en la operativa y en la estructura formal. A su vez es útil para analizar las posibilidades de evaluar la gestión y los resultados de la perspectiva social en una empresa que muestra una preocupación relevante en tal dimensión.Starting at €8.20
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Hipótesis no factibles o el fenómeno de la ceguera colectiva
Regent, P.Technical Note IEEM-ASN-010/2002Leadership and People Management, StrategyAnálisis de los síntomas del gobierno de las organizaciones con riesgo de caer en lo que Janis denominó "ceguera colectiva"Starting at €8.20
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The Shubert Organization: The Show Must Go On (condensed)
Beech, María Alejandra; Villanueva, Julian; González, JorgeCase M-1240-EMarketingIn January 2009, Bob Wankel sat in his office at the historic Sardi's building on 44th Street, New York, as he considered the challenges ahead: several Broadway shows were closing, and a severe economic downturn threatened future productions. Many were calling for changes in the theater industry, and the Shubert Organization (where Mr. Wankel had worked for 33 years) had recently lost its Chairman, Gerald Schoenfeld. As the firm's new President a...Starting at €8.20
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Market Segmentation
González, JorgeTechnical Note MN-400-EMarketingThe consumer's needs; providing good customer service: without a doubt, these concepts expressed by Theodore Levitt (1960) almost 60 years ago are at the core of the field of marketing. Considering the customer as the focal point of all commercial efforts quickly leads us to the realization of another equally important reality, namely that a "customer," in the abstract, does not exist. There are a host of specific customers-each with their own pe...Starting at €8.20
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GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
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SEUR: Digitalizing Express Shipping
Foncillas, Pablo; González, JorgeCase M-1309-EInformation Technologies, Marketing, StrategyThe heads of marketing at SEUR (Servicio Urgente de Transportes; "Urgent Shipping Service" in English) were ready to present in the meeting room the results of the first six months since the relaunch of the company's new website. They had recently opted for promoting a website with a clear transactional focus. The meeting had been called to examine some aspects of the new site's performance, such as how sales were evolving with respect to target...Starting at €8.20
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ArteOliva
González, Jorge; Segarra, José AntonioCase M-1132-EMarketingArteOliva has launched a new extra virgin olive oil, packaged in cartons. After the product has been on the market for a few months, management decides to launch a TV advertising campaign to make consumers more aware of its benefits.Starting at €8.20