Search results
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Tweeter etc. (Spanish version)
Gourville, John T.; Wu, GeorgeCase HBS-502S18MarketingIn the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic Price Protection" (APP) as the cornerstone of a strategy to restore price credibility in the minds of consumers. Under APP, Tweeter monitored local newspaper ads and automatically mai...Starting at €8.20
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Ángeles y Demonios: La nueva forma de Best Buy para abordar a los clientes (B)
Elberse, Anita; Gourville, John T.; Narayandas, DasCase HBS-510S02MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €5.74
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The London 2012 Olympic Games (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S01MarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
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Barcelo Hotels and Resorts (A) (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S05MarketingBarcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.Starting at €8.20
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Difficult Conversations and Dealing with Challenging Situations at Work, Teaching Note
Groysberg, Boris; Migdal, AmramTeaching Note HBS-418084-ELeadership and People ManagementTeaching note for cases 416031, 416032, 416033, 416034, 416035, and 416036.Starting at €0.00
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCase HBS-617009-EService and Operations ManagementThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Starting at €8.20
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Aston Martin: A Second Century of Performance and Luxury
Krishnan, Vish V.; Lakhani, Karim R.; Migdal, AmramCase HBS-617033-EStrategyFollowing the March 2016 launch of DB11, Aston Martin Lagonda Ltd.'s first new sports car platform in over a decade, the case discusses the future strategy of the famed British luxury auto manufacturer. Since its founding in 1902, Aston Martin's has been characterized by leading automotive design of bespoke luxury vehicles. In 2016, CEO Andy Palmer faced decisions about the company's future direction in an automotive industry in the midst of a di...Starting at €8.20
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Lomography: Analog in a Digital World, Teaching Plan
Gourville, John T.Teaching Note HBS-516109-EMarketingThis teaching plan is designed to be used in conjunction with the case "Lomography: Analog in a Digital World," HBS No. 516006 and its related products to help faculty deepen students' comprehension of business issues and energize classroom discussion.Starting at €0.00
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SAP: Branding in the Digital Age
Narayandas, Das; Migdal, AmramCase HBS-518058-EMarketingBy 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP's traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce management, travel and expense management, and other areas. No longer able to rely on a single contact point through customers' IT departments, SAP's salesforce now had to target a variet...Starting at €8.20
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Climate Change: Paris, and the Road Ahead
Pons, Vincent; Migdal, Amram; Lynch, MikeCase HBS-718038-EEconomicsQuikTrip, a large convenience store chain with over 500 stores, was known for its outstanding labor practices and fast, reliable, and friendly customer service. In November 2010, the CEO Chet Cadieux, had to decide how many new locations to open when QuikTrip entered a new market in North Carolina in 2011. Historically, QuikTrip had entered new markets slowly, opening 10 to 12 stores per year. And this slow growth worked well with its "people-fir...Starting at €8.20