Search results
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Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
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Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertTeaching Note IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Starting at €0.00
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Florida Ice and Farm: sustainability champion from an emerging economy (B)
Ickis, John Cather; Prado Barboza, Andrea; García-Rada, XimenaCase INCAE-30794B_E-EService and Operations ManagementCase B describes the implementation of the strategy to use in FIFCO triple between 2009-2011, showing positive results as well as savings in several areas. Additionally, the case focuses on three of the twelve triple objectives of utility: responsible consumption, the volunteer program and neutral water. At the close of the case, Ramón Mendiola facing the following challenge: should consolidate triple useful strategy in the organization or expand...Starting at €5.74
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Fundación Castillo Córdova: Proyecto de Desarrollo Comunitario Integral, TZUNUNA
Figueroa Morón, Luis; Central American Healthcare Initiative (CAHI); Prado Barboza, AndreaCase INCAE-31230_SEl caso ilustra los retos de las acciones de RSE de empresas latinoamericanas ante entornos sociales con enormes deficiencias básicas. El mismo presenta los antecedentes, acciones y resultados de un proyecto de desarrollo comunitario integral implementado en una zona rural pobre de Guatemala. El caso permite que el estudiante internalice problemas sociales como la desnutrición crónica como una amenaza para la competitividad. Asi como también la i...Starting at €8.20
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APY Art Centre Collective: Taking Indigenous Art to the City - Teaching Note
Theodore L. Hill; Sheri Lambert; Kathryn ReadyTeaching Note IVEY-8B21M019-EStrategyTeaching note for product 9B21M019.Starting at €0.00
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APY Art Centre Collective: Taking Indigenous Art to the City
Theodore L. Hill; Sheri Lambert; Kathryn ReadyCase IVEY-9B21M019-EStrategyIn early 2019, just a year after opening a gallery in Sydney, Australia, the elders of the APY Art Centre Collective proposed opening a second gallery in Adelaide, a much smaller city. The first year in Sydney had been profitable, in part due to an aggressive digital presence. The Collective had some seed money, an offer of a small gallery space, and the draw of serving a large number of the APY community who were residents in Adelaide. But the A...Starting at €8.20
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L'Oréal USA: Digitally Optimizing Consumer Insights
Dennis Paris; Sheri Lambert; Amy LavinCase IVEY-9B21A012-EMarketingNima Gohil, head of the new digital and creative consumer research department at L’Oréal USA (L’Oréal), was preparing for the upcoming January 2016 board meeting at L’Oréal’s research and innovation headquarters in Clark, New Jersey. L’Oréal’s competitors were using new digital media to highlight beauty products to current and new users, and L’Oréal was under pressure to develop a better way to connect with consumers to maintain—if not grow—marke...Starting at €8.20
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A Risk Versus Reward Approach to Market Research
Sheri Lambert; Sara HonovichCase IVEY-W27947-EAccounting and ControlKing’s Hawaiian Bakery, West Inc. (King’s Hawaiian), a beloved and highly regarded company, produced a line of bread products dating back to the 1950s and was inspired by a Portuguese sweet bread. The business had grown over time, adding more production facilities and expanding from Hawaii to the mainland United States in 1977. King’s Hawaiian had done minimal consumer research related to its development of new products before it hired Troy Figgi...Starting at €8.20
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Soom Foods: Zooming Out for A Booming Supply Chain - Teaching Note
Neha Mittal; Sheri Lambert; Sara HonovichTeaching Note IVEY-W27964-EStrategyTeaching note for product W27963.Starting at €0.00
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L’Abode Accommodations Down Under: Agile Leadership Navigates Pandemic Threat to Business Survival - Teaching Note
Dennis Paris; Sheri Lambert; Jennifer M. Sundstrom-FitzgeraldTeaching Note IVEY-W26693-EMarketing, StrategyTeaching note for product W26692.Starting at €0.00