Search results
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Innovative Automation: Coping with COVID-19
Mary Weil; Ramasastry ChandrasekharCase IVEY-9B21C004-ELeadership and People ManagementIn early April 2020, COVID-19 began impacting trade, commerce, and industry globally. The founder and president of Innovative Automation Inc., a custom machine builder in the small and medium enterprise sector in Ontario, Canada, was facing two main dilemmas. First, how should he ensure that the internal channels of communication at the company remain open as its employees-like everyone in the rest of the province and indeed the rest of the world...Starting at €8.20
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An Influencer Strategy for Budweiser in Canada
Mary Weil; Ken MarkCase IVEY-9B19A014-EMarketingIn January 2018, a senior manager at Labatt Breweries of Canada, headquartered in Toronto, was thinking of how to launch an influencer strategy for the Budweiser brand in Canada. The manager needed a strategy to connect with a group of influential bloggers and other influencers in Canada. These influencers’ opinions affected the way different brands were viewed. Getting the influencers on-side would require finesse as Budweiser was typically seen...Starting at €8.20
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An Influencer Strategy for Budweiser in Canada - Teaching Note
Mary Weil; Ken MarkTeaching Note IVEY-8B19A014-EStrategyTeaching note for product 9B19A014.Starting at €0.00
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Lululemon Athletica Inc. - Moving Forward With Humility - Teaching Note
Mary Weil; Julia CuttTeaching Note IVEY-8B14A036-ETeaching note for product 9B14A036.Starting at €0.00
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Tesla Motors (Spanish version)
Van Den Steen, EricCase HBS-715S14StrategyIt had launched its first really mass-produced car-the model S-to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on its way to defying the skeptics and becoming the first US company to enter the car industry with a mass-produced car since WWII and the first to successfully launch a fully electric car. Or was it not?Starting at €8.20
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Drivers of Value Creation (Spanish Version)
Van Den Steen, EricCase HBS-718S12StrategyEste documento presenta un conciso pero marco global para la creación de valor analizar y valorar las ventajas creación, es decir, superior capacidad de una empresa para aumentar la propagación (o hueco) entre el valor de su oferta al cliente (o DAP) y el costo proveedor (o WTS). (Si bien el marco se aplica más ampliamente, que fue desarrollado como un componente del marco de PVA.)Starting at €8.20
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Microsoft's Search (Spanish version)
Rivkin, Jan W.; Van Den Steen, EricCase HBS-710S03StrategyIn 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past; how Google has gained a dominant position in Internet search and advertising; and what Microsoft has done so far in its as-yet-unsuccessful effort to catch up with Google. The case then challenges students to construct a strategy th...Starting at €8.20
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La Estrategia y el Estratega Grandes Estrategias o Líderes Fuertes
Van Den Steen, EricCase HBS-714S24StrategyEste corto presenta el caso de una serie de breves relatos, observaciones y citas que desafiar a los estudiantes a reflexionar sobre el papel del CEO - y de creencias del CEO (posiblemente fuertes) y convicciones - de estrategia. Se centra especialmente en tres temas y sus implicaciones prácticas: 1) cuándo y por qué es importante que la estrategia refleja públicamente las creencias posiblemente fuertes) del CEO y gestión (; 2) si y cuándo desea ...Starting at €8.20
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Earthwear Face & Body: Communicating Corporate Culture (A)
Mary Weil; Julia CuttCase IVEY-9B14C045-EEntrepreneurship, Leadership and People ManagementBy the spring of 2014, the founder of EarthWear Face & Body is in desperate need of part-time employees to help run her successful skin care retail business, which she runs out of her home in North Battleford, Saskatchewan. After eight years of hard work, she has turned her part-time hobby making all-natural skin care products into a thriving business. She sells her products online, through retail stores, at craft and trade shows and at the Saska...Starting at €8.20
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A Pathway for Scotiabank's Innovation: Leveraging FinTech Partnerships
Jean-Philippe Vergne; Mary Weil; Ying-Ying HsiehCase IVEY-9B17M109-EStrategyIn February 2017, Scotiabank’s vice-president of digital enablement was sitting in his office at Scotiabank’s Digital Factory in downtown Toronto. He was reflecting on his recent introduction to the financial technology (fintech) company Kabbage, and on how successfully the partnership was progressing. Scotiabank’s vice-president was considering what opportunities the bank should pursue next, specifically in the area of blockchain. The Scotiabank...Starting at €8.20