Search results
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Tenet Health
Chess, R; Kissick, RCase SGSB-E534-EEntrepreneurshipThis case focuses on major strategic challenges faced by Tenet Healthcare (Tenet), a U.S.-based health care provider, in 2014. It discusses major changes to the health care provider industry over the previous decade―customer, demographic, reimbursement, structural, technological, financing, and regulatory―and raises questions related to the strategic direction Tenet should pursue in response to these changes. The case emphasizes two primary dec...Starting at €8.20
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Practice Fusion - Teaching note
Chess, R; Kissick, RTeaching Note SGSB-E589TN-EEntrepreneurshipCentered on Practice Fusion, a free web-based electronic health record (EHR) company based in San Francisco, the Practice Fusion case examines the rapid growth of EHR systems in the United States from 2009 to 2014. The case discusses the challenges associated with adopting an EHR system (also referred to as an electronic medical record [EMR] system) from the standpoint of health care providers, both large and small. It also examines the benefit...Starting at €0.00
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Business Talent Group: Growing the Market for Independent Business Talent
Chess, R; Kissick, RCase SGSB-E621-EEntrepreneurshipIn 2007, Jody Greenstone Miller founded Business Talent Group (BTG), a company that connected top independent professionals, including consultants and executives, with global companies for project-based work at a lower cost and with more precision than traditional consulting. From BTG’s inception, Miller and cofounder Amelia Warren Tyagi believed that the way people work—and the way companies use talent—was changing for several reasons. High-en...Starting at €8.20
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Business Talent Group: Growing the Market for Independent Business Talent - Teaching note
Chess, R; Kissick, RTeaching Note SGSB-E621TN-EEntrepreneurshipIn 2007, Jody Greenstone Miller founded Business Talent Group (BTG), a company that connected top independent professionals, including consultants and executives, with global companies for project-based work at a lower cost and with more precision than traditional consulting. From BTG’s inception, Miller and cofounder Amelia Warren Tyagi believed that the way people work—and the way companies use talent—was changing for several reasons. High-en...Starting at €0.00
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Early-Stage Business Vignettes
Chess, R; Reiss, P; Harrington, SCase SGSB-E304-EEntrepreneurshipThis case tells the story of Graham Weaver, a young entrepreneur, as he forms and grows a private equity company over the course of three years. While still a student at Stanford’s Graduate School of Business, Graham began a search process to acquire a small company. Having purchased his first company, a label manufacturer, in 1998, he goes on to acquire six more in the same space, all of which he now owns under the umbrella Alpine Ventures. As C...Starting at €8.20
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Novartis’ Gilenya: Navigating the Interplay Between Drug Innovation, Pricing, and Reimbursement in Different Countries’ Health Care Systems - Teaching Note
Chess, R; Luthre, JTeaching Note SGSB-E489TN-EEntrepreneurshipInternational healthcare and reimbursement systems underwent a radical transformation in the 2000s, resulting from growing financial pressures incited by economic depression and a steady rise in healthcare spending. This phenomenon was most pronounced in the United States, where the health-spending share of GDP rose from five percent in 1960 to 17.9 percent in 2011. In Organization for Economic Co-operation and Development (OECD) countries on a...Starting at €0.00
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Customer Lifetime Value Analysis (Spanish version)
Steenburgh, Thomas; Avery, JillCase HBS-519S01Marketingasset acquisition - attracting new customers to the firm, asset maximization - maximizing the value the firm extracts from each customer, and asset retention - retaining existing customers for the long term. The note gives students a foundation for analyzing marketing cases, as well as providing an analytical structure and process for completing a marketing plan. The note is accompanied by a free Excel worksheet which contains sample problems, p...Starting at €8.20
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Inbound Marketing and Web 2.0 (Spanish version)
Steenburgh, Thomas; Avery, Jill; Dahod, NaseemCase HBS-510S08Marketingdeveloping market segmentation and targeting strategies to decide which customer to serve and which to turn away, configuring pricing strategies to align with the value delivery stream customers experience, and determining whether inbound marketing programs can generate enough scale or whether traditional outbound marketing methods need to be employed to accelerate growth.Starting at €8.20
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¡Promociónate!
Steenburgh, Thomas; Norton, Michael I.Case HBS-515S04MarketingLos ayuda a desarrollar un discurso de ascensor para su activo más importante - a sí mismos. Antes de clase, los estudiantes se les pide que entrevistar a un posible empleador y para desarrollar campos de ascensor preliminares. Una vez en clase, los estudiantes trabajan a través de un ejercicio que ayuda a definir sus campos de ascensor y comprender mejor varios principios clave de marketing. Conduce a una discusión interesante y estimulante.Starting at €8.20
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Pitch Yourself!
Steenburgh, Thomas; Norton, Michael I.Case HBS-508039-EMarketingHelps students develop an elevator pitch for their most important asset--themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.Starting at €8.20