Search results
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De la identificación de necesidades a la generación de oportunidades
Vilà, Joaquim; Camps, XavierArticle ART-3168Innovation and Change, StrategyCuando topamos con un problema, buscamos rápidamente una solución. Sin embargo, suele resultar más efectivo redefinir el reto inicial a partir de las necesidades de los usuarios, un aspecto central del enfoque del (DT), con el que muchas empresas están consiguiendo dar la vuelta a situaciones aparentemente irreversibles. A partir de su amplia experiencia docente y práctica en esta área, los autores detallan la primera fase del DT, centrada en de...Starting at €8.20
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Globaltex
Andreu i Civit, Rafael; Vilà, JoaquimCase DG-1403StrategyUna empresa textil pone en marcha la figura del director general de planta como una forma de avanzar desde una típica organización funcional.Starting at €8.20
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Prefabricados Planas 2007: construyendo un futuro deseado
Vilà, Joaquim; Ollé, Manel; Fernández, José A.Case SM-1580Innovation and Change, StrategyA finales de 2007, Prefabricados Planas quiere revisar su forma de hacer negocios, aunque sus resultados son muy satisfactorios. El sector de la construcción en España va viento en popa, pero, a pesar de ello, la empresa define una estrategia ambiciosa, con un cambio importante del enfoque de su negocio. Se plantean diversas alternativas de implantación para lograr que una estrategia innovadora dé resultados. También se consideran todos los esque...Starting at €8.20
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The Profitability of Proof
Neil Bendle; Dilip SomanArticle IVEY-9B17TC02-EStrategyGathering the evidence required to back up a corporate claim has always been important, but the case for effective evidence gathering has never been greater than today. Unfortunately, while the data that organizations ordinarily collect can be useful, it is often insufficient to answer relevant questions. In other words, the evidence required typically isn’t ready to be analyzed and often must be developed using real-world experimentation. This p...Starting at €8.20
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Creatively Solving Complex Problems at Great United Bank
Vilà, Joaquim; Doval, HismaelCase SM-1651-EDecision Analysis, Innovation and Change, StrategyWorking at the U.K. subsidiary of Great United Bank's private banking services division, Henry Duval needs to produce a comprehensive project brief for the Steering Committee about a design thinking project aimed at creating a banking mobile phone application for millennials.Starting at €8.20
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Strategy and Levels of Strategy
Ricart, Joan Enric; Vilà, JoaquimTechnical Note DGN-434-EStrategyStarting at €8.20
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Snap Inc.: Becoming a “Camera Company”
Neil Bendle; Ken MarkCase IVEY-9B19A023-EEntrepreneurship, MarketingIn March 2018, Snap Inc. (Snap), based in Venice, California, and commonly known as Snapchat for its application that allowed users to send photos that disappeared, was looking for ways to grow its user base in the competitive social media platform industry and to differentiate itself from the other major platforms. To do this, it was trying to position itself as a “camera” company and to become relevant to a larger target market: adults aged 25 ...Starting at €8.20
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Snap Inc.: Becoming a “Camera Company” - Teaching Note
Neil Bendle; Ken MarkTeaching Note IVEY-8B19A023-EMarketingTeaching note for product 9B19A023.Starting at €0.00
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Daily Bread Food Bank: The Adoption of Social Missions
Neil Bendle; Wendy WangCase IVEY-9B20A052-EMarketingIn February 2019, the chief executive officer (CEO) of the Daily Bread Food Bank (Daily Bread) in Toronto, Ontario reflected on the charity’s strong performance in the past year. Despite Daily Bread’s success, the CEO felt there were opportunities to do more. Toronto’s food insecurity rate had been rising in recent years, and food banks across the city had been struggling to meet demand. The CEO had several potential ideas for contributing to the...Starting at €8.20
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Impossible Foods, Beyond Burgers, and Plant-Based Meat
Neil BendleCase IVEY-9B20A044-EMarketingIn 2019, a small investor was reviewing her portfolio mix, which included quick-service restaurants. During her research, she learned of new-product launches by two companies: Impossible Foods and Beyond Meat. Both companies produced plant-based productsStarting at €8.20