Search results
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TTTech (C ): Hitting the Gas Pedal
Siegel RCase SGSB-SM185C-EStrategyTo be used in conjunction with the (A) and (B) cases, keeping the students current on the status of the firm.Starting at €8.20
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Julie Hallman at the Falaise Foundation
Ann C. Frost; Tony S. Frost; Mary GillettCase IVEY-9B16M073-EEntrepreneurship, StrategyIn May 2014, Julie Hallman was about to assume the presidency of the struggling non-profit arts organization, the Falaise Foundation, which offered a residence for small groups of artists and scholars from around the world to work on creative endeavours at its extensive property in the South of France. The foundation was suffering financially due to a combination of weak fundraising, high operating costs, an ineffective board of trustees, and a m...Starting at €8.20
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Organizational Design at iQmetrix: The Holacracy Decision
Chris Street; Ann C. Frost; Clayton CaswellCase IVEY-9B17C045-EEntrepreneurship, Leadership and People ManagementSoftware development company iQmetrix Software Development Corporation (iQmetrix), headquartered in Vancouver, Canada, had enjoyed success and growth for over two decades. In July 2017, iQmetrix was confronted with the challenge of managing this growth while maintaining its organizational culture as a non-hierarchical, innovative, and open place to work—a place where the best ideas could come from anywhere and where people shared ideas openly and...Starting at €8.20
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iQmetrix-Humanity: Negotiating a Partner Agreement - David Charron's Perspective
Chris Street; Ann C. Frost; Maurice ThibodeauExercise IVEY-9B16C025-ELeadership and People ManagementSupplement to product 9B16C024.Starting at €8.20
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Newstar Magazine Exercise: Managing Editor Role
Andrew Stevens; Ann C. FrostExercise IVEY-9B17C050-ELeadership and People ManagementIn the Newstar Magazine exercise, participants are assigned one of three roles—managing editor, publisher, or board chair—and provided with information about personnel difficulties that have emerged at the independent Canadian magazine. The organization is small, financially strapped, and conflict has appeared within the magazine’s leadership. The objective of the exercise is to understand the source of this conflict and ultimately to resolve it....Starting at €8.20
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Newstar Magazine Exercise: Board Chair Role
Andrew Stevens; Ann C. FrostExercise IVEY-9B17C052-ELeadership and People ManagementIn the Newstar Magazine exercise, participants are assigned one of three roles—managing editor, publisher, or board chair—and provided with information about personnel difficulties that have emerged at the independent Canadian magazine. The organization is small, financially strapped, and conflict has appeared within the magazine’s leadership. The objective of the exercise is to understand the source of this conflict and ultimately to resolve it....Starting at €8.20
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iQmetrix-Humanity: Negotiating a Partner Agreement-Maurice Thibodeau's Perspective
Chris Street; Ann C. Frost; Maurice ThibodeauExercise IVEY-9B16C024-EEntrepreneurship, Leadership and People ManagementThis negotiation exercise simulates the 2015 negotiation between senior leadership at iQmetrix, a Regina-based point of sale software firm, and Humanity, a San Francisco-based provider of a human resources module that iQmetrix seeks to bundle into its software product. The exercise is unique in that it occurs in a mediated environment where both parties only interact over email. There is no face-to-face interaction, leaving both sides to negotiat...Starting at €8.20
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Newstar Magazine Exercise - Teaching Note
Andrew Stevens; Ann C. FrostTeaching Note IVEY-8B17C050-ELeadership and People ManagementTeaching note for products 9B17C050, 9B17C051, and 9B17C052.Starting at €0.00
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Selling Experiences to Connect With Consumers
Gallo, Iñigo; Townsend, ClaudiaArticle ART-2981-EMarketingThe Experience Economy is pervasive. Consumers are diverting more of their disposable income to engaging in experiences. And even material purchases are increasingly being positioned as experiential. This article presents the findings of the authors' research into the marketing of experiences. Selling products through the allure of experiences can yield enormous benefits, such as increasing the "talkability" of the product -- highly relevant in t...Starting at €8.20
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Genuinus: marketing digital para vender productos frescos online
Gallo, Iñigo; Liepmann, Erik; Segarra, JavierCase M-1338MarketingGenuinus vende productos frescos ecológicos online. Tras un año y medio de operaciones, las ventas crecen, pero están lejos del beneficio. El equipo de Genuinus se plantea cómo utilizar mejor el presupuesto que dedica a marketing (prácticamente todo online).Starting at €8.20