Search results
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Axel Springer in 2016: From Transformation to Acceleration
Burgelman, R; Siegel, R; Kissick, RCase SGSB-E610-EEntrepreneurshipAs of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism. Given the massive disruption that had occurred over the previous two decades with how people consumed news, this was no small feat. During this time, many newspapers, magazines, and journals failed to keep up with the rapidly changing industry...Starting at €8.20
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Chocolates El Rey (Spanish Version)
Deshpande, Rohit; Herrero, Gustavo A.; Cuellar, Regina GarciaCase HBS-512S09MarketingA finales de noviembre de 2006, Jorge Redmond, presidente de Chocolates El Rey, convocó a una reunión con la alta dirección para discutir la estrategia de crecimiento de la compañía. Una parte relativamente pequeña firma con ventas de alrededor de $ 14 millones, El Rey produce el chocolate de alta calidad hecha con granos de cacao venezolano de origen único. La firma vendió sus chocolates en cuatro segmentos diferentes - servicios de alimentación...Starting at €8.20
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Cerveza Corona (A)
Deshpande, RohitCase HBS-503S01MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. A principios de junio de 1997, el presidente y vice CEO de Grupo Modelo se revisa el desempeño de cerveza Corona en el mercado de EE.UU.. A pesar de una tasa de crecimiento mucho mayor volumen de ventas, Corona todavía arrastraba Heineken, la marca de cerveza importada # 1 en el mercado de EE.UU.. Podría superar a Heineken y, si es así, ¿qué cambios necesarios estrategia de...Starting at €8.20
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PlayStation 2 de Sony (A)
Deshpande, Rohit; Schulman, Seth M.Case HBS-110S27MarketingA principios de 1999, el presidente de Sony Computer Entertainment, Inc., tuvo que determinar la estrategia apropiada de lanzamiento EE.UU. para el jugador de videojuegos de próxima generación, PlayStation 2 de Sony. A pesar del éxito de la Playstation1 original, nuevos competidores y un entorno de consumo incierto que el lanzamiento difícil. Un reescrito versión de un caso anterior.Starting at €8.20
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AngelList: Changing The Landscape of Investing - Teaching Note
Siegel, R; Yin, LiTeaching Note SGSB-E520TN-EEntrepreneurshipThe case follows AngelList, an online platform connecting entrepreneurs with investors, as it searches for product/market fit and business models. Founded in 2010 by entrepreneurs Naval Ravikant and Babak Nivi, AngelList begins as a project to give back to the start-up community. Ravikant and Nivi write a blog that provides founders with advice and then build AngelList to give them access to investors. However, investors often have incentives ...Starting at €0.00
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Axel Springer in 2014: Strategic Leadership of the Digital Media Transformation - Teaching Note
Burgelman, R; Siegel, R; Luther, JTeaching Note SGSB-E522TN-EEntrepreneurshipIn 2013, Mathias Döpfner, CEO of the publishing house Axel Springer SE, a premier source of content in Germany, with its popular newspapers and magazines such as Bild and Die Welt, was evaluating the progress of his company’s digital transformation. The advent of the digital revolution at the end of the twentieth century had caused an appreciable shift in the publishing industry. Traditional print media players were confronted with major techno...Starting at €0.00
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PayPal in 2017: Continuing to Reshape the Payments Landscape
Siegel, RCase SGSB-E572B-EEntrepreneurshipBetween 2013 and 2017 PayPal had grown from $8 billion to almost $11 billion in revenues and had a market cap of over $70 billion. In addition, the product and cultural transformations of the organization made the firm feel like an entirely new company from the one that existed several years prior. Outside of the company, major trends continued to impact PayPal: e-commerce conducted on mobile devices in the United States accounted for just under...Starting at €8.20
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Lending Club: Part A
Siegel, R; Saucedo, MCase SGSB-E597-EEntrepreneurshipLending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company, to managing customer acquisition costs as the competitive landscape rapidly changes, the Lending Club case explores several key challenges that come with operating a fin-tech company at scale.Starting at €8.20
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Lending Club: Part B
Siegel, R; Saucedo, MCase SGSB-E597B-EEntrepreneurshipLending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company, to managing customer acquisition costs as the competitive landscape rapidly changes, the Lending Club case explores several key challenges that come with operating a fin-tech company at scale.Starting at €8.20
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Keyssa: Unraveling the Laws of Physics - Teaching Note
Siegel, R; Kissick, RCase SGSB-E599TN-EEntrepreneurshipKeyssa: Unraveling the Laws of Physics” explores the challenges associated with growing a start-up around a brand new technology. In October 2012, Eric Almgren became CEO of Keyssa. Founded in 2009, Keyssa reinvented the physical connector, an essential component in every computing and mobile device around the globe. Using a novel technology called Kiss Connectivity, Keyssa enabled contactless, wireless, secure, instant data flows within and b...Starting at €8.20