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Young 1ove: Scaling in Botswana
Siegelman, R; Saucedo, MCase SGSB-E595-EEntrepreneurshipNoam Angrist cofounded Young 1ove with the promise of connecting young Africans to proven life-saving information. By massively scaling sexual health information campaigns that were previously shown in randomized trials to have significant impact, he hoped Young 1ove would be able to reach 1 million youth in Africa by 2017. However, while he and his team were less than a year into the project, they were already dealing with anfractuous governme...Starting at €8.20
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Lending Club: Part A
Siegel, R; Saucedo, MCase SGSB-E597-EEntrepreneurshipLending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company, to managing customer acquisition costs as the competitive landscape rapidly changes, the Lending Club case explores several key challenges that come with operating a fin-tech company at scale.Starting at €8.20
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Lending Club: Part B
Siegel, R; Saucedo, MCase SGSB-E597B-EEntrepreneurshipLending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company, to managing customer acquisition costs as the competitive landscape rapidly changes, the Lending Club case explores several key challenges that come with operating a fin-tech company at scale.Starting at €8.20
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Alchemist Accelerator
Glynn, J; Saucedo, MCase SGSB-E607-EEntrepreneurshipAlchemist Accelerator follows the story of Ravi Belani, founder and Managing Director of Alchemist Accelerator, as he leads one of the leading enterprise-focused accelerators in Silicon Valley. The case discusses the origins of the program, as well as the many challenges faced by Belani and his team as they seek out potential methods of scaling the program. The management team debate difficult choices, such as how to preserve the quality of the A...Starting at €8.20
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Live Ramp (A)
Siegel, R; Saucedo, MCase SGSB-E622A-EEntrepreneurshipThe LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.Starting at €8.20
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Birch Benders - Teaching note
Lattin, J; Saucedo, MTeaching Note SGSB-E633TN-EEntrepreneurshipThe Birch Benders case follows the story of Matt LaCasse and Lizzie Ackerman as they embark on a journey to make the world’s best pancake mix. Through their trials and tribulations, the readers learn of the nuances involved in crafting an immaculate pancake recipe and then developing a business around it through effective branding, packaging, and distribution strategies. They realize that to scale the company successfully, they must retool their ...Starting at €0.00
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Digital Angel (Spanish Version)
Moon, Youngme; Herman, KerryCase HBS-502S41MarketingDigital Angel está considerando el plan de marketing adecuado para el lanzamiento de su nuevo dispositivo localizador. El dispositivo, un reloj y buscapersonas usados en combinación, proporciona información de ubicación GPS y monitores de frecuencia cardiaca y la temperatura corporal a través de sensores corporales. Los padres de los niños pequeños y los cuidadores de pacientes con Alzheimer son los primeros mercados de destino para el disposit...Starting at €8.20
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Marketing i-mode (Spanish version)
Moon, YoungmeCase HBS-504S02Marketingi-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is now early 2002 and Keiichi Enoki, managing director of NTT DoCoMo's i-mode service, faces two challenges. On the domestic front, i-mode must fend off two strong competitors while ma...Starting at €8.20
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Inside Intel Inside (Spanish version)
Moon, Youngme; Darwall, ChristinaCase HBS-504S03MarketingIn early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside" campaign has been one of the most successful branding campaigns in history. However, the campaign is more than ten years old, and growth in the PC market appears to be stagnating. In con...Starting at €8.20
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Onsale, Inc. (Spanish Version)
Moon, YoungmeCase HBS-508S01MarketingLos eventos ha sido pionero en el comercio electrónico, ofreciendo un exceso de bienes y renovados utilizando un formato de subasta en línea. La compañía ahora está planeando convertirse en un jugador en el mundo altamente competitivo de la primera ejecución mercancía equipo también. Sin embargo, a diferencia de otros distribuidores informáticos cuyos modelos de negocio se basan en los márgenes brutos, el nuevo modelo Onsale se basa en la idea de...Starting at €8.20