Search results
-
Telefónica
Lucas Tomás J. L.; Palacios Raufast, Juan AntonioCase IIST-DGI-167StrategyEl caso permite contemplar el desarrollo de Telefónica, que ha pasado de ser una empresa pública española a compañía internacional; sobre todo se ve la estrategia aplicada en latinoamerica y los desafíos en Europa y Oriente.Starting at €8.20
-
Consorcio de Turismo de Barcelona
Lucas Tomás J. L.; Moreno L.Case IIST-DGI-90Business Ethics and Corporate Social ResponsibilityEl caso describe una interesante experiencia en el aún poco conocido campo del turismo Urbano protagonizado por el consorcio creado por el Ayuntamiento, la Cámara de comercio y la Fundación para la Promoción Internacional de Barcelona.Starting at €8.20
-
Fundación F.C. Barcelona
Lucas Tomás J. L.; Moreno L.Case IIST-DGI-91Marketing, Strategy¿Es el fútbol un deporte o un negocio? ¿cómo financiar los clubes europeos? ¿sus crecientes necesidades de fondos? ¿qué papel juegan los contratos con patrocinadores y operadores de televisión? ¿qué oportunidades y amenazas requieren la salida a bolsa y cuál es la experiencia en Europa? ¿qué nuevos perfiles directivos son necesarios para conducir una organización tan peculiar como un club de fútbol? ¿qué supone una fundación en este entorno? Esta...Starting at €8.20
-
Zarr Tech: Next Steps for a Growing Business
Julie Gosse; Martin EidenbergCase IVEY-9B19A046-EEntrepreneurship, MarketingIn 2018, founder and chief executive officer of Zarr Tech Canada Inc. (Zarr Tech), understood the need for his young business to continue along its impressive growth trajectory. However, he was unsure how this goal could best be achieved. Given the increaStarting at €8.20
-
Zarr Tech: Next Steps for a Growing Business - Teaching Note
Julie Gosse; Martin EidenbergTeaching Note IVEY-8B19A046-EMarketingTeaching note for product 9B19A046.Starting at €0.00
-
Workplace Safety Trainers: Staying Agile in the Midst of a Pandemic
Julie Gosse; Anthony MccreeryCase IVEY-9B21D004-EService and Operations Management, StrategyIn May 2020, a senior business analyst at Workplace Safety Trainers (WST), a small business based in London, Ontario, was developing an initiative to increase efficiency in WST's shipping and logistics warehouse. The coronavirus pandemic had just started to shift the landscape of business, and WST had decided to procure and sell personal protective equipment through its online safety supply shop. After one month of unprecedented demand and round-...Starting at €8.20
-
Dunlop Livery Antiques: Modernizing the Vintage Industry
Julie Gosse; Robert ColquhounCase IVEY-9B20A015-EEntrepreneurship, MarketingThe owner of Dunlop Livery Antiques in Dunlop, Ontario was considering a comprehensive marketing strategy with a focus on digital marketing. The industry was changing, popularity was wavering, sales were falling, and distribution channels were shifting. A new strategy was needed to increase revenue, profit, and brand awareness in the shrinking industry. Several placement choices were available, including selling online or at trade shows. A promot...Starting at €8.20
-
Cavanaugh's Kubbs
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B13D005-EEntrepreneurship, Service and Operations ManagementA carpenter was trying to decide how to arrange his production process for manufacturing the increasingly popular Swedish lawn game known as “Kubb.” The carpenter had handcrafted several game sets for his friends and family, and, since demand for the game had grown, he planned to sell his kubbs to the general public. The carpenter needed to increase production efficiency, but he was unsure of the best way to arrange the production process. Additi...Starting at €8.20
-
Sew Sew Sweet
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B14D003-EEntrepreneurship, Service and Operations ManagementA self-taught seamstress based in Barrie, Ontario, must decide how to organize the production process for manufacturing her custom-made baby onesie – a one-piece, close-fitting, lightweight garment worn by a young child, typically with either long or shorStarting at €8.20
-
Finemaster Projects Ltd. (B)
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B10C002-ELeadership and People ManagementThis supplement to Finemaster Projects Ltd. (A) describes the assistant site supervisor’s meeting with his boss after 12 months.Starting at €5.74