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Developing Disruptive Ideas
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4551BC-EStrategyInnovation isn't predictable. However, remembering key principles and following the straightforward process for generating disruptive ideas that is outlined in this chapter, can reliably increase the odds of coming up with a high-potential idea. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Starting at €8.20
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Innovation Metrics
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4556BC-EStrategyOne of the key challenges for companies seeking to improve their ability to create growth through innovation is that the metrics many companies use to measure innovation run a high risk of actually leading them in the wrong direction. This chapter describes key measurement traps and lays out fifteen potential innovation metrics companies can use to more accurately assess innovation-related activities. This chapter is excerpted from "The Innovato...Starting at €8.20
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Principles and Patterns of Disruptive Innovation
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4557BC-EStrategyThis chapter highlights key innovation traps and summarizes the processes and principles that will significantly increase your chances of creating growth through innovation. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Starting at €8.20
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The White Space Between: Dealing with Industry Discontinuity--Finding Opportunities in Tectonic Industry Change
Johnson, Mark W.Book Chapter HBS-5771BC-ELeadership and People ManagementUnpredictable, revolutionary forces from outside the market can alter the course for everyone in the race. But tectonic industry change-when whole industries suffer an unforeseen shock, collapse, or form anew-opens up uncharted territory for companies between what was and what is to be, or what company transformation experts call the "white space between." In this chapter, chairman of Innosight and strategic innovation thought leader Mark W. John...Starting at €8.20
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Designing a New Business Model: Finding an Ordered Structure to Unlock Creativity
Johnson, Mark W.Book Chapter HBS-5776BC-ELeadership and People ManagementWe're all familiar with stories of visionary leaders whose brilliant insights revolutionize the market. But all of these inspiring stories can be downright depressing. No one wants to depend on something as fickle as inspiration to create a new business. And you shouldn't have to, says strategic innovation expert Mark W. Johnson. Indeed, conceiving of a truly innovative new business model does not need to be a matter of imagination and serendipit...Starting at €8.20
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The Four-Box Business Model Framework: Radical Change as a Manageable Process
Johnson, Mark W.Book Chapter HBS-5768BC-ELeadership and People ManagementThe main reason most companies fail at new business creation is that they shy away from seizing the white space-making moves that don't immediately make sense within the context of their current operations. Is there any way to make these ostensibly risky moves into a manageable process to reduce the uncertainty of venturing into the unknown? In this chapter, Mark W. Johnson, cofounder of Innosight and thought leader in company transformation, out...Starting at €8.20
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The White Space Within: Transforming Existing Markets
Johnson, Mark W.Book Chapter HBS-5769BC-ELeadership and People ManagementMarkets are born, grow, change, and die. Customer demand inevitably shifts, too, as do the jobs they need to get done. To stay relevant, you must remain vigilant to these changes and devise new ways to address them. Profound shifts require you to reconsider your business model or develop a new one. In this chapter, company transformation expert Mark W. Johnson shows you how to seize your "white space within"-to achieve transformational growth or ...Starting at €8.20
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Implementing the Model: Taking a New Business Model into Action
Johnson, Mark W.Book Chapter HBS-5777BC-ELeadership and People ManagementA great business model blueprint is a powerful first step in seizing your white space-the range of potential activities not defined or addressed by your company's current business model; in other words, the opportunities outside the company's core and beyond its adjacencies that require a different business model to exploit. But making the leap from the theoretical blueprint to the working business doesn't happen all at once. In this chapter, com...Starting at €8.20
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Introduction: Your Guide to Growth
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4546BC-EStrategyThere is a general sense that a fog enshrouds the world of innovation, obscuring high-potential opportunities and making success a random and fleeting phenomenon. In contrast to conventional wisdom, this chapter contends that following the rights steps and putting in place the right structures can allow managers and entrepreneurs to improve significantly the odds of creating profitable growth businesses. This chapter is excerpted from "The Innov...Starting at €8.20
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Precursors to Innovation
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4547BC-EStrategyBefore turning to individual innovation initiatives or innovation-specific structures, companies need to make sure they have the appropriate precursors for innovation. This chapter describes three critical precursors: a core business that is in control, a game plan for growth, and mastery of the resource allocation process. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Starting at €8.20