Search results
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Rethinking the Funnel for the Omnichannel Age
D'Andrea, GuillermoArticle ART-3121-EMarketing, Service and Operations ManagementWearables, self-driving cars, AI displacing people who will spend less time working and more time searching for memorable experiences to share on social media. These trends are already triggering a seismic shift in consumer patterns toward a constantly connected and engaged omnichannel model. From his research on retail sector trends and the challenges posed by digitization, the author offers a series of tips so that brands and businesses can ada...Starting at €8.20
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Managing Drugs on the Forefront of Personalized Medicine: The Erbitux and Vectibix Story
Hamermesh, Richard G.; Kucherlapati, Raju; Gordon, RachelCase HBS-810066-EEntrepreneurshipIn May 2007, Amgen Inc. (Amgen) received disappointing news from the European Medicines Agency (EMEA) that its drug Vectibix, developed to fight metastatic colorectal cancer, had been rejected. This was especially surprising news given that a similar rival drug had received approval several years prior. Moreover, Vectibix had also received Food and Drug Administration approval in 2006. During additional trials, Amgen has learned that the Vectibix...Starting at €8.20
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Deje que los clientes de mercados emergentes sean sus profesores
D'Andrea, Guillermo; Marcotte, David; Morrison, Gwen DixonArticle HBS-R1012KMarketingminoristas multinacionales han sido lentos para entender a los consumidores en el mundo en desarrollo. Como resultado de ello, han sido vulnerables a los competidores locales que saben cómo sus compradores piensan, lo que anhelan, y cómo compran. Estos minoristas locales ofrecen algunas lecciones valiosas: Olvida el mito de que el extremo superior es el segmento más lucrativo. En los mercados emergentes, el número de consumidores afluentes que po...Starting at €8.20
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Where Should Pat Gelsinger's Time Go (Spanish Version)
Sadun, RaffaellaCase HBS-718S15StrategyPat Gelsinger, CEO de VMware, es decidir cómo estructurar la firma presencia en la nube. Se puede aprovechar la oportunidad de múltiples maneras: doblar las inversiones en una oferta de nube interna y naciente, en asociación con terceros establecidos, o por medio de una adquisición. Al mismo tiempo, también tiene que seguir garantizando el éxito del negocio de virtualización de VMware, y una reciente adquisición en el móvil. ¿De qué manera las di...Starting at €8.20
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The Indego Africa Project (Spanish Version)
McGinn, Kathleen L.; Gordon, RachelCase HBS-914S10Dos abogados jóvenes que se encuentran y comienzan a construir el Proyecto África Indego, una asociación de ONG con cooperativas de mujeres en Ruanda. Indego conecta las cooperativas en el mercado minorista internacional de productos artesanales hechos a mano, ayuda a las cooperativas construyen su capacidad de negocio, y desarrolla y ofrece formación en el aula en la vida y habilidades de negocio para los miembros de la cooperativa. En el moment...Starting at €8.20
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Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
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Intrapreneurship within FLG, Inc. (Spanish version)
Garvin, David A.; Gordon, RachelCase HBS-918S11EntrepreneurshipThis case follows Jenica Fletcher as she rebuilds her company's guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as Malenti Strings, repositioned the guitar strings as high-performance products, and transformed Malenti into a fast-growing, profitable business. The case traces Fletcher's key steps in...Starting at €8.20
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Differences at Work: Alex (A) (Spanish version)
Sucher, Sandra J.; Gordon, RachelCase HBS-408S50Leadership and People ManagementIn Differences at Work: Alex (A), HBS Case No. 9-408-011 Alex has been asked an inappropriate question by the interviewer at an interview for his dream job. How will Alex handle the situation? Should he accept the position is offered?Starting at €8.20
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Does Management Really Work
Bloom, Nicholas; Sadun, Raffaella; Van Reenen, JohnArticle HBS-R1211D-EHBR's 90th anniversary is a sensible time to revisit a basic question: Are organizations more likely to succeed if they adopt good management practices? The answer may seem obvious to most HBR readers, but these three economists cast their net much wider than that. In a decade-long study of thousands of organizations in 20 countries, they and their interview teams assessed how well manufacturers, schools, and hospitals adhere to three management ...Starting at €8.20
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Weathering the Storm at NYU Langone Medical Center
Huckman, Robert S.; Sadun, Raffaella; Norris, MichaelCase HBS-616026-EService and Operations ManagementIn the fall of 2012, Hurricane Sandy forced a full evacuation of NYU Langone Medical Center in New York City. The institution, which comprises NYU Medical School and several teaching hospitals, had been on an upward trajectory for several years under the leadership of Dr. Robert I. Grossman. Grossman's central initiative, which he credited with helping to create a performance-driven, transparency-focused culture was an information technology dash...Starting at €8.20