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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Hamilton Won More Than Twitter
Murray, MeghanCase DARDEN-M-0912-EMarketingThe case is set in summer 2016, centered on the writer and performing star, Lin-Manuel Miranda, whose Broadway show Hamilton had grossed almost $75 million and won 11 Tony Awards. The musical’s cultural influence was buoyed by Miranda’s 578,000 Twitter followers; hundreds of celebrities from Oprah Winfrey to Jennifer Lopez had become ambassadors for the musical; and its impromptu #Ham4Ham live performances were engaging thousands of people on so...Starting at €8.20
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nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Starting at €0.00
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Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaTeaching Note DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Starting at €0.00
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Prelko Marketing Systems Inc. - Teaching Note
Elizabeth M.A. Grasby; Eli GladstoneTeaching Note IVEY-8B12B004-EAccounting and ControlTeaching note for product 9B12B004.Starting at €0.00
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Cafe Xaragua: The Calgary Opportunity
Elizabeth M.A. Grasby; Karim MashnukCase IVEY-9B13B004-EAccounting and Control, Entrepreneurship, StrategyAfter one year of operations, a young entrepreneur and his two partners must evaluate a decision that will change the scope and direction of their business, an online retail store that sells fair-trade coffee beans imported from a developing country. An oStarting at €8.20
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Foxy Originals: The Online Expansion - Teaching Note
Elizabeth M.A. Grasby; Jessica WelshTeaching Note IVEY-8B16B003-EAccounting and ControlTeaching note for product 9B16B003.Starting at €0.00
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Myers' Fitness: A Launching Dilemma for a Boot Camp - Teaching Note
Elizabeth M.A. Grasby; Jessica WelshTeaching Note IVEY-8B17B007-EAccounting and Control, EntrepreneurshipTeaching note for product 9B17B007.Starting at €0.00
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Forest City Tennis Club - Pro Shop and Bar Lounge - Teaching Note
Richard H. Mimick; Elizabeth M.A. Grasby; Lindsay BrockTeaching Note IVEY-8B09B08-EAccounting and ControlTeaching note for product 9B09B008.Starting at €0.00
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Travelling Thai Ltd.
Elizabeth M.A. Grasby; Jessica KellyExercise IVEY-9B12B017-EAccounting and ControlA company that has a fleet of food trucks serving Thai food has issued bonds twice since its incorporation. Because the company has reached a level of maturity and is in the sixth year of operations, it is able to recall a portion of one of the bonds. The other bonds mature. Students are asked to record the transactions related to these bonds.Starting at €8.20