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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Hamilton Won More Than Twitter
Murray, MeghanCase DARDEN-M-0912-EMarketingThe case is set in summer 2016, centered on the writer and performing star, Lin-Manuel Miranda, whose Broadway show Hamilton had grossed almost $75 million and won 11 Tony Awards. The musical’s cultural influence was buoyed by Miranda’s 578,000 Twitter followers; hundreds of celebrities from Oprah Winfrey to Jennifer Lopez had become ambassadors for the musical; and its impromptu #Ham4Ham live performances were engaging thousands of people on so...Starting at €8.20
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nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Starting at €0.00
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Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaTeaching Note DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Starting at €0.00
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FX Strategies in 2006: U.S. Dollar versus Yen
Warnock, Francis E.Case DARDEN-BP-0505-ECorporate GovernanceRiding the early morning Metro North train from Grand Central to Greenwich on April Fool’s Day 2006, Luke Anthony briefly pondered the revitalization of some of the once grand Harlem neighborhoods. But then his thoughts turned back to the task at hand: to form a cohesive view of the likely path of the Japanese yen. Was the dollar on one of its patented upward swings that would bring it to 140 ¥/$ before long? Or is the past year’s dollar apprecia...Starting at €8.20
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A User’s Guide to BPM5-Based BOP and IIP Accounts
Warnock, Francis E.Technical Note DARDEN-BP-0523-ECorporate GovernanceThis note presents a short description of BPM5-based balance of payments (BOP) and international investment position (IIP) presentations. It refers to data for South Africa, but given that there are worldwide standards for countries that report both BOP and IIP, it should provide guidance for understanding the data of just about any country.Starting at €8.20
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Whither the U.S. Economy? - Teaching Note
Warnock, Francis E.; Rodriguez, Peter L.Teaching Note DARDEN-BP-0542TN-ECorporate GovernanceTeaching note for product BP-0542Starting at €0.00
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The Yield Curve and Growth Forecasts
Warnock, Francis E.Technical Note DARDEN-GEM-0106-EEconomicsFully updated through early 2016, in this case, the protagonist was sifting through the evidence on the predictive content of the yield curve. Did the current steepness of the yield curve mean that a double-dip recession was highly unlikely? Or was the fact that the yield curve had flattened over the past few years suggest a coming slowdown in economic growth? From time to time, the market focused on the slope of the yield curve. What can it tell...Starting at €8.20
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Euro Zone Convergence, Divergence...and Then What?
Warnock, Francis E.; Debaere, PeterCase DARDEN-GEM-0107-EEconomicsA hedge-fund strategist had two decisions to make. First, what was the path of core euro zone long-term interest rates likely to be over the next year? Was the dramatic decline in German long rates over the past few years an aberration that would soon be reversed, or was it part of the “new normal” that would persist for some time? Second, how would periphery long rates evolve relative to core rates? That is-the spread between long rates in the l...Starting at €8.20
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Draghi's Commitment
Warnock, Francis E.Case DARDEN-GEM-0113-EEconomicsFully updated through end-2015, this case examines the eurozone from the perspective of core and periphery long-term rates. By 2010, the “Great Convergence” in eurozone long-term rates during the late 1990s had given way to the “Great Divergence” in which German long-term yields fell to record lows while Greek yields bounced between 20% and 40%. Periphery bond markets improved sharply in late summer 2012 after Draghi committed to do “whatever it ...Starting at €8.20