Search results
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Rajat Gupta, Teaching Note
Healy, Paul M.; Soltes, EugeneTeaching Note HBS-117068-ETeaching Note for HBS Case No.117-004, "Rajat Gupta"Starting at €0.00
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Charity or Bribery, Teaching Note
Soltes, Eugene; Tilley, BrianTeaching Note HBS-118112-ETeaching note for case 118052.Starting at €0.00
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Designing a Compliance Program at AB InBev, Teaching Note
Soltes, EugeneTeaching Note HBS-118126-ETeaching note for case 118071.Starting at €0.00
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An Innovative Anti-bribery Commitment, Teaching Note
Soltes, EugeneTeaching Note HBS-119060-ETeaching note for case 119039.Starting at €0.00
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Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Brown, KatherineTeaching Note DARDEN-M-1039TN-EMarketingTeaching Note for product M-1039Starting at €0.00
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Legal Analysis: Insider Trading Liability
Fetter, Trevor; Soltes, Eugene; Wahlquist, GrantCase HBS-320080-EBusiness Ethics and Corporate Social ResponsibilityThere are numerous restrictions against trading on material, nonpublic information (MNPI)-typically called "insider trading." This note describes the limitations facing managers and investors as enforced civilly and criminally within the United States.Starting at €8.20
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Charity or Bribery (Spanish version)
Soltes, Eugene; Tilley, BrianCase HBS-121S02Business Ethics and Corporate Social ResponsibilityFilip Kowalski, a senior manager at the pharmaceutical company Healthgen, leads sales for the firm's Polish division. While pitching Healthgen's products, he develops a relationship with a director of a regional health fund who also runs a private foundation. After a natural disaster, Healthgen- at the request of the director- donated products to help during the crises. After Healthgen wins an important contract, the media alleges that the donati...Starting at €8.20
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Brand Measurement Methods
Whitler, Kimberly A.; Regan, EllenTechnical Note DARDEN-M-0920-EMarketingWhile the importance of developing a superior brand is a common goal across firms, a key challenge marketers face is the measurement of a brand. What does it mean to measure a brand? It is about the worth of the brand? Is it about the target consumer’s perception? Or is it about how well known the brand is? The purpose of this tech note is to: (1) create a conceptual model framing the ways in which brands can be measured, (2) describe the key mea...Starting at €8.20
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Developing a Superior Strategic Marketing Plan
Whitler, Kimberly A.Technical Note DARDEN-M-0890-EMarketingWhile both management and marketing courses detail the importance of having a strategy, there is a dearth of tools available that can help students understand how to create a strategic plan-as well as some of the attributes that make for stronger strategic plans. This technical note describes a tool that can be used to construct a strategic marketing plan. The note helps walk students through the process of constructing a strategic marketing plan...Starting at €8.20
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Build Your Brand with Social Media: How to Get Started Using Twitter
Whitler, Kimberly A.Technical Note DARDEN-M-0913-EMarketingAlthough most people are consumers of social media, few understand how to leverage it to build a brand-whether it is their own brand or a firm’s brand. Just as Wal-Mart customers are not experts at marketing the retailer, consumers of social media are not yet skilled at utilizing it from a business-building perspective. This note is designed to help you think about social media from a brand manager’s perspective; specifically, you will: (1) learn...Starting at €8.20