Search results
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Mire más allá: una herramienta para controlar el entorno de su empresa
Dávila Parra, Antonio; Oyon, Daniel; Parmigiani, Pilar; Schnegg, MaëlArticle ART-2715Information Technologies, Innovation and ChangeDurante décadas, sistemas de gestión como el cuadro de mando integral han ayudado a los directivos a analizar el rendimiento de sus empresas. Aunque son útiles para alinear la estrategia, se necesitan otras herramientas que monitoricen el entorno, pues es ahí donde se encuentran las oportunidades y riesgos reales. Tras analizar cómo los cambios externos hacen triunfar a algunas empresas y fracasar a otras, los autores presentan un sistema de gest...Starting at €8.20
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Where Is Advertising Going. Into 'Stitials (Spanish version)
Rayport, JeffreyArticle HBS-F0805AMarketingIt's high time to shift our focus from the "avails" in media content to those in consumers' lives - that is, where, when, and how people might be receptive to relevant commercial messages.Starting at €8.20
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Founders Factory
Rayport, Jeffrey; Barnett, JamesCase HBS-821009-EEntrepreneurshipIn January 2020, Brent Hoberman and Henry Lane Fox, co-founders of Founders Factory, a venture capital fund with an accelerator and incubator program funded by investment from corporate partners, consider international expansion strategies.Starting at €8.20
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Redesigning the Wedding Dress Experience: A Podcase with Leslie Voorhees and Calley Means of Anomalie, Teaching Note
Rayport, Jeffrey; Lafkas, JohnTeaching Note HBS-7226-EEntrepreneurshipTeaching note for 7125.Starting at €0.00
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Delivering the Goods at Shippo
Bussgang, Jeffrey J.; Rayport, Jeffrey; Hull, OliviaCase HBS-817065-EEntrepreneurshipLaura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo's e-commerce dashboard application, which allows small and medium retailers to compare delivery rates between shipping providers and print package labels, has been steady in the nine months since it went live. But traction with the firm's developer-friendly product, an API that allows la...Starting at €8.20
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Swagbucks
Rayport, Jeffrey; Preble, MatthewCase HBS-817068-EEntrepreneurshipIn early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege's founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after a significant cultural transformation that the company has just gone through. Over the preceding two years, Davis and Gorowitz had grown Swagbucks from a relatively small venture staffed by people from G...Starting at €8.20
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Chewy.com (A)
Rayport, Jeffrey; Preble, MatthewCase HBS-818079-EService and Operations ManagementIn late 2013, Ryan Cohen, cofounder and CEO of the fast growing online pet food and pet products retailer Chewy.com, has to make a "bet the company decision"-whether to keep working with Chewy's third-party logistics (3PL) provider to fulfill customer orders, or whether to take this critical function in-house. Cohen worries that the company's 3PL will not be able to serve Chewy's customers as it continues to grow, and reaching scale is essential ...Starting at €8.20
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Look Outside Your Firm: A Tool to Sense What's Coming
Dávila Parra, Antonio; Oyon, Daniel; Parmigiani, Pilar; Schnegg, MaëlArticle ART-2715-EInformation Technologies, Innovation and ChangeFor decades, management systems such as the Balanced Scorecard have existed to help managers analyze information on their internal performance. While useful for aligning strategy, different tools are needed to focus managers' attention on the external environment -- for it is there where the real opportunities and threats lie. This article begins by exploring how changes in the landscape create winners and losers. Then, the authors outline the ne...Starting at €8.20
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Encyclopaedia Britannica (A) (Spanish Version)
Rayport, Jeffrey; Gerace, Thomas A.Case HBS-307S15Service and Operations ManagementExamina el crecimiento de la industria editorial de CD-ROM y su impacto en la Enciclopedia Británica Co., que prefirió ignorarlo.Starting at €8.20