Search results
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Defining Moments: Pay Scales
Detert, James R.; Black, ChristinaCase DARDEN-OB-1215-ELeadership and People ManagementThe only female senior partner at a boutique management consulting firm has found out that she is paid less than half of what male partners were making who were younger, less experienced, and contributing less overall to the business. When she presented her case to the senior partners and explicitly asked if the pay discrepancy is become she was a woman, they would only respond to her through lawyers. The case is designed to bring students’ inst...Starting at €8.20
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Defining Moments: Fair to Whom?
Detert, James R.; Black, Christina; Taubenfeld, BrittonCase DARDEN-OB-1261-ELeadership and People ManagementThe head of an R&D unit in a high-tech firm in India faces a tough decision about whether to recommend firing and replacing or investing even larger amounts of time and resources into training employees who have come up through India’s “reservation system.” Similar to “affirmative action” policies in the United States and Brazil (where the focus is on race), the reservation system in India is meant to counteract inequalities resulting from the hi...Starting at €8.20
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Defining Moments: Personnel Problems - Teaching Note
Detert, James R.; Black, ChristinaTeaching Note DARDEN-OB-1209TN-ELeadership and People ManagementTeaching Note for product OB-1209Starting at €0.00
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Defining Moments: Fair to Whom? - Teaching Note
Detert, James R.; Black, ChristinaTeaching Note DARDEN-OB-1261TN-ELeadership and People ManagementTeaching Note for product OB-1261Starting at €0.00
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Defining Moments: Is It Worth It?
Detert, James R.; Black, ChristinaCase DARDEN-OB-1276-ELeadership and People ManagementAfter finishing a PhD in immunology and working for a few years for a large pharmaceutical company, Eric Lafferty entered an executive MBA program intending to reorient his career toward more meaningful work. Thus he leapt at the chance to work in a significant leadership position at a government agency where he would be in charge of a group that vetted academic proposals to work toward experimental vaccines and drugs. However, he begins to recon...Starting at €8.20
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Digital Angel (Spanish Version)
Moon, Youngme; Herman, KerryCase HBS-502S41MarketingDigital Angel está considerando el plan de marketing adecuado para el lanzamiento de su nuevo dispositivo localizador. El dispositivo, un reloj y buscapersonas usados en combinación, proporciona información de ubicación GPS y monitores de frecuencia cardiaca y la temperatura corporal a través de sensores corporales. Los padres de los niños pequeños y los cuidadores de pacientes con Alzheimer son los primeros mercados de destino para el disposit...Starting at €8.20
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Marketing i-mode (Spanish version)
Moon, YoungmeCase HBS-504S02Marketingi-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is now early 2002 and Keiichi Enoki, managing director of NTT DoCoMo's i-mode service, faces two challenges. On the domestic front, i-mode must fend off two strong competitors while ma...Starting at €8.20
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Inside Intel Inside (Spanish version)
Moon, Youngme; Darwall, ChristinaCase HBS-504S03MarketingIn early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside" campaign has been one of the most successful branding campaigns in history. However, the campaign is more than ten years old, and growth in the PC market appears to be stagnating. In con...Starting at €8.20
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Onsale, Inc. (Spanish Version)
Moon, YoungmeCase HBS-508S01MarketingLos eventos ha sido pionero en el comercio electrónico, ofreciendo un exceso de bienes y renovados utilizando un formato de subasta en línea. La compañía ahora está planeando convertirse en un jugador en el mundo altamente competitivo de la primera ejecución mercancía equipo también. Sin embargo, a diferencia de otros distribuidores informáticos cuyos modelos de negocio se basan en los márgenes brutos, el nuevo modelo Onsale se basa en la idea de...Starting at €8.20
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Alessi: Evolución de una Planta Italiana de Diseño (B)
Moon, Youngme; Dessain, Vincent; Sjoman, AndersCase HBS-508S10MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Desde la década de 1970, el arquitecto y diseñador de renombre mundial, Alessandro Mendini, ha actuado como asesor y consejero de Alessi, el italiano fábrica de diseño de artículos para el hogar. Al discutir el papel de Mendini como director de arte, el caso presenta el lado artístico de Alessi, donde ambiciones de diseño tienen que equilibrarse con las consideraciones come...Starting at €5.74