Search results
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Atmel: Igniting the B2c in B2B
Shiv, B; Hoyt, DCase SGSB-M360-EMarketingAtmel Corporation is a manufacturer of semiconductors (chips). It is an engineering-driven business-to-business company, and prior to 2012 its marketing was largely limited to preparation of specifications, launching new products, and trade shows. In 2012, it hired Sander Arts as Vice President of Marketing. Arts was not an engineer, and had very different ideas about how marketing could add value to the company. For instance, he believed tha...Starting at €8.20
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Wastewater Recycling: Public Relations for a Controversial Technology - Teaching note
Shotts, K; , Jhina, A; Hoyt, DTeaching Note SGSB-P73TN-EEconomicsA reliable, safe, supply of drinking water is essential to the survival of communities. In many places the water supply is under stress—a condition that is expected to get progressively more challenging in the future. There are several ways that municipalities can improve their drinking water supply, including conservation, purchases from external suppliers, desalination, and recycling. Recycling wastewater into potable water is attractive in ...Starting at €0.00
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Innovation at Caterpillar: The D7E Tractor
Carroll, G; Hoyt, DCase SGSB-SM223-EStrategyIn 2009, Caterpillar shipped its first D7E tractor, an “electric drive” machine in which electric motors moved the tracks and blade, using electricity from a generator powered by a diesel engine. In an industry where new products provided performance gains of just a few percent, the D7E moved 10 percent more material per hour, using 10-30 percent less fuel that its predecessor. It was also easier to operate, had 40 percent fewer moving parts, a...Starting at €8.20
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Integrated Reporting in the Cloud
Armbrester, Kyle; Eccles, Robert G.Article ART-1890-EAccounting and ControlFinancial reporting for all listed companies is a long established practice, which more recently has been complemented by corporate social responsibility or sustainability reporting. However, the reporting of nonfinancial information related to environmental, social and governance performance remains largely voluntary. Although still an embryonic management practice, the authors believe that ¿integrated reporting¿ of a company¿s financial and non...Starting at €8.20
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A Day in the Life of a Centure Capitalist
Strebulaev, I; Gouw-Ranzetta, T; Hoyt, DCase SGSB-E444-EEntrepreneurshipThis note describes the tasks that fill the working day of a venture capitalist. Those functions involved in investing (deal sourcing, due diligence, and related tasks) often receive the most attention from students. However, interviews with experienced venture capitalists found that as much or more time is spent working with existing portfolio companies. This note provides insight into each aspect of a venture capitalist’s job: making investm...Starting at €8.20
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Evaluating Venture Capital Term Sheets
Strebulaev, I; Gouw-Ranzetta, T; Hoyt, DCase SGSB-E460-EEntrepreneurshipWhen entrepreneurs are successful in convincing venture capital firms that they are an attractive potential investment, they are presented with offers detailing many terms of the investment agreement. These are described in term sheets. Sorting through the myriad terms can be a daunting proposition for an entrepreneur. Yet, it is important for entrepreneurs to understand the terms of a proposed financing. These determine the payout the entrep...Starting at €8.20
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Exeter Group, Inc., Teaching Note
Eccles, Robert G.; Rossano, PenelopeTeaching Note HBS-412024-ELeadership and People ManagementTeaching Note for 409001.Starting at €0.00
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Mistry Architects (A), (B), and (C), Teaching Note
Eccles, Robert G.; Rossano, PenelopeTeaching Note HBS-412025-ETeaching Note for 609044, 609064, and 609086.Starting at €0.00
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Addleshaw Goddard LLP, Teaching Note
Eccles, Robert G.; Rossano, PenelopeTeaching Note HBS-412026-ELeadership and People ManagementTeaching Note for 409056.Starting at €0.00
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One Firm One Future at Davis Langdon (A), (B), and (C), Teaching Note
Eccles, Robert G.; McFee, Erin; Rossano, PenelopeTeaching Note HBS-412031-ELeadership and People ManagementTeaching Note for 411-006, 411-007, and 411-008.Starting at €0.00