Search results
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Customer Profitability and Lifetime Value
Ofek, ElieCase HBS-503019-EMarketingIntroduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed.Starting at €8.20
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AMD: A Customer-Centric Approach to Innovation
Ofek, Elie; Barley, LaurenCase HBS-507037-EStrategyAMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether th...Starting at €8.20
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PSI India--Will Balbir Pasha Help Fight AIDS? (B)
Ofek, ElieCase HBS-507058-EAn abstract is not available for this product. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €5.74
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Octone Records
Elberse, Anita; Ofek, ElieCase HBS-507082-EMarketingIn February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label to orchestrate mass marketing campaigns once an artist was ready for "prime time....Starting at €8.20
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AMD: A Customer-Centric Approach to Innovation, Teaching Note
Ofek, ElieTeaching Note HBS-507084-EStrategyTeaching note to (507-037). An abstract is not available for this product.Starting at €0.00
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Clocky: The Runaway Alarm Clock, Teaching Note
Ofek, Elie; Avery, JillTeaching Note HBS-508022-EEntrepreneurshipTeaching Note to (507-016).Starting at €0.00
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The Risk Management Foundation of the Harvard Medical Institutions, Inc.
Bohmer, Richard; Bradley, Stephen P.; Kindred, NatalieCase HBS-610014-EService and Operations ManagementThrough its uniquely proactive approach to medical malpractice risk management, the Risk Management Foundation has decreased claims-and premiums-for the Harvard hospitals it insures. The RMF is the captive medico-legal insurer of the Harvard medical institutions and affiliated physicians. Over the last two decades, through a combination of active legal defense and medical error prevention, The RMF has successfully controlled the medico-legal cost...Starting at €8.20
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Global Knowledge Management at Danone (A), (B) and (C), Teaching Note
Edmondson, Amy C.; Kindred, NatalieTeaching Note HBS-610076-ETeaching Note for 608107, 611079 and 611080.Starting at €0.00
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reMarkable: e-Writing the Future
Ofek, Elie; Hsu, CurtisCase HBS-517018-EMarketingMagnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating "slow ink" problem typically experienced on pen-based electronic devices, thus providing a "pen and paper" like experience. Moreover, the device allowed for the convenient and non-eye-straining reading of typical documents. Though enthusiastically received by several investors, there was still ...Starting at €8.20
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