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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Hamilton Won More Than Twitter
Murray, MeghanCase DARDEN-M-0912-EMarketingThe case is set in summer 2016, centered on the writer and performing star, Lin-Manuel Miranda, whose Broadway show Hamilton had grossed almost $75 million and won 11 Tony Awards. The musical’s cultural influence was buoyed by Miranda’s 578,000 Twitter followers; hundreds of celebrities from Oprah Winfrey to Jennifer Lopez had become ambassadors for the musical; and its impromptu #Ham4Ham live performances were engaging thousands of people on so...Starting at €8.20
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nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Starting at €0.00
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Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaTeaching Note DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Starting at €0.00
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The #BlackLivesMatter Movement: Balancing Stakeholders at TechTeen - Teaching Note
Murray, MeghanTeaching Note DARDEN-BC-0276TN-EKnowledge and CommunicationTeaching note for product BC-0276Starting at €0.00
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The Business of Death Births Human Composting
Murray, MeghanCase DARDEN-BC-0300-EKnowledge and CommunicationThe case revolves around an entrepreneur, Maggie Fleur, who manages several businesses on her family's farm and who is considering a complementary new business in the burgeoning industry of human composting. The case includes background on the death-care market in the United States in addition to how human composting (which was legal in five US states as of spring 2023) works. It explores the industry leader, private company Recompose, providing ...Starting at €8.20
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The Business of Death Births Human Composting - Teaching note
Murray, MeghanTeaching Note DARDEN-BC-0300TN-EKnowledge and CommunicationTeaching note for product BC-0300TStarting at €0.00
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The Signals of Big Oil: ExxonMobil Stumbles - Teaching note
Murray, Meghan; Soltis, SteveTeaching Note DARDEN-BC-0281TN-EKnowledge and CommunicationTeaching note for product BC-0281Starting at €0.00
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The BlackLivesMatter Movement: Balancing Stakeholders at TechTeen
Murray, MeghanCase DARDEN-BC-0276-EKnowledge and CommunicationAlyssa Harris was the CEO of TechTeen, a Washington, DC, nonprofit. Like many organizations during summer 2020, TechTeen issued a statement supporting the Black Lives Matter movement. A valuable board member expressed concern, threatening to resign over the statement, which escalated discussions among staff and volunteers. The case considers how Harris should manage and respond to these issues. Harris must consider each of her stakeholders, how...Starting at €8.20
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MilkMade Ice Cream: Running A Successful Crowdfunding Campaign
Murray, Meghan; Glinska, GosiaCase DARDEN-M-0880-EMarketingThis case follows a young entrepreneur as she launches a crowdfunding campaign to expand her already-established craft ice cream company. The story reveals the several steps taken from the planning phase through execution of the online campaign. This case provides an opportunity for students to learn about the benefits and drawbacks of crowdfunding, both as a form of marketing a business as well as garnering capital for expansion of a small busin...Starting at €8.20