Search results
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Prices
Villanueva, Julian; Segarra, José Antonio; Ferrer, IciarTechnical Note MN-385-EAccounting and Control, MarketingDeveloping a pricing policy is particularly complex. While a company can choose from different pricing strategies, it should always be aware that a price is the expression of a value. This value depends on various factors, including the perceived quality of a product and brand reputation. A company must also consider its cost structure, since pricing below cost would lead to financial losses. Furthermore, it must study the behavior of its competi...Starting at €8.20
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La Fageda: A Crazy Initiative (B): Challenges of Growth and Governance in 2014
Segarra, José AntonioCase M-1325-ECorporate Governance, StrategyCase (B) details the important legal changes made to the initiative. Cristóbal Colón, chairman of La Fageda, reflects on the reinforcement of the organization and the corporate governance to ensure the continuity of the project and its depersonalization.Starting at €5.74
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La Fageda 1982-2008: An Outrageous Initiative
Segarra, Montse; Ochoa, I.; Segarra, José AntonioCase M-1218-ECorporate GovernanceLa Fageda is a social initiative which employs the mentally disabled and mentally ill in the Garrotxa region (Girona), helping them integrate into society through production and marketing of top quality yogurt. The case study raises growth alternatives and their consequences. La Fageda and its leadership are epitomized in the person of Cristóbal Colón, its founder and chairman. What started as a work cooperative is now a complex structure consist...Starting at €8.20
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Sociedad Deportiva Eibar S. A. D.: A Modest Club in the Elite of a Unique Sector
Segarra, José Antonio; Fernández, Albert; Aguirreamalloa Arizaga, JavierCase SM-1626-ECorporate Governance, StrategyIt was the summer of 2015. Sociedad Deportiva Eibar S.A.D. was playing in the First Division in the same years it was celebrating the 75th anniversary of its founding--a unique case in the history of Spanish football. The club had several characteristics that set it apart: the town where it was based was smaller than any other that had produced a First Division team; austerity was a defining feature of the club, which strived to live and dissemin...Starting at €8.20
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Laboratorios Alce Brazil: Sales Team Turnover
Segarra, José Antonio; Carrillo, JordiCase M-1264-ELeadership and People Management, MarketingLaboratorios Alce, a Brazilian market leader in ophthalmic drugs, faces a disproportionate turnover in its network of salespeople, with serious consequences for the business. The national sales manager reflects on the causes of the high turnover rate and on possible solutions. In addition, he contemplates introducing changes to the commercial organization and sizing of his network of 70 salespeople.Starting at €8.20
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David Versus Goliath: Commercial Decisions at La Fageda - Teaching note
Gallo, Iñigo; Segarra, José AntonioTeaching Note MT-47-EMarketingLa Fageda is a social project and cooperative that produces and sells yogurts (as well as ice creams and jams). In 2014, the company must take three important commercial decisions: how to respond to a price cut by a major chain; how to help distributors affected by a drop in their volume of business (due to the centralization of logistics by major chains); and what to do with some accounts in the HORECA channel that have low profitability or even...Starting at €0.00
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Liability of Company Officers, Directors and Equity Owners
Segarra, José Antonio; Sbert, HéctorTechnical Note JN-30-EBusiness Ethics and Corporate Social Responsibility, Corporate GovernanceLiability under the law is an area of essential knowledge for anyone with managerial capacity. Company officers, directors and owners ordinarily face countless situations capable of generating compensatory obligations and fines. The consequences that may result from breaches of the law and the liability arising therefrom can be extremely serious. This note describes the legal concept of liability and its general elements, its different classes, t...Starting at €8.20
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Corporate Enterprises
Sbert, Héctor; Segarra, José AntonioTechnical Note JN-32-ECorporate GovernanceThis note provides a detailed account of the Corporate Enterprises Act (CEA) of 2010, which addresses the following aspects: the present classification of corporate enterprises and the main differences between joint stock companies and limited liability companies; corporate enterprise formation; shareholder rights and protections; transfers of equity and shares; corporate governance; governing bodies; legal framework for the annual accounts; diss...Starting at €8.20
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La Fageda: An Outragous Initiative - Teaching Note
Segarra, José AntonioTeaching Note MT-32-ECorporate GovernanceStarting at €0.00
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The 91-92 Phone Card: Launch and Reassessment
Agell, Pere; Segarra, José AntonioCase M-1023-EMarketingIn the early nineties, Telefónica of Spain foresees the imminent liberalization of the market and decides to promote public telephony with the launch of a calling card as a new means of payment in phone booths. The product was successful in neighboring countries, but it failed to take off in Spain. Coins are still preferred for 95% of calls. The reasons are unclear: bad segmentation, an unattractive product, excessive face value, low distribution...Starting at €8.20