Search results
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Defining Moments: Pay Scales
Detert, James R.; Black, ChristinaCase DARDEN-OB-1215-ELeadership and People ManagementThe only female senior partner at a boutique management consulting firm has found out that she is paid less than half of what male partners were making who were younger, less experienced, and contributing less overall to the business. When she presented her case to the senior partners and explicitly asked if the pay discrepancy is become she was a woman, they would only respond to her through lawyers. The case is designed to bring students’ inst...Starting at €8.20
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Defining Moments: Fair to Whom?
Detert, James R.; Black, Christina; Taubenfeld, BrittonCase DARDEN-OB-1261-ELeadership and People ManagementThe head of an R&D unit in a high-tech firm in India faces a tough decision about whether to recommend firing and replacing or investing even larger amounts of time and resources into training employees who have come up through India’s “reservation system.” Similar to “affirmative action” policies in the United States and Brazil (where the focus is on race), the reservation system in India is meant to counteract inequalities resulting from the hi...Starting at €8.20
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Defining Moments: Personnel Problems - Teaching Note
Detert, James R.; Black, ChristinaTeaching Note DARDEN-OB-1209TN-ELeadership and People ManagementTeaching Note for product OB-1209Starting at €0.00
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Defining Moments: Fair to Whom? - Teaching Note
Detert, James R.; Black, ChristinaTeaching Note DARDEN-OB-1261TN-ELeadership and People ManagementTeaching Note for product OB-1261Starting at €0.00
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Defining Moments: Is It Worth It?
Detert, James R.; Black, ChristinaCase DARDEN-OB-1276-ELeadership and People ManagementAfter finishing a PhD in immunology and working for a few years for a large pharmaceutical company, Eric Lafferty entered an executive MBA program intending to reorient his career toward more meaningful work. Thus he leapt at the chance to work in a significant leadership position at a government agency where he would be in charge of a group that vetted academic proposals to work toward experimental vaccines and drugs. However, he begins to recon...Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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The Challenge of Multichannel Marketing Management
Clemares, Fuencisla; Nueno, José LuisCase M-1346-EMarketing, StrategyIt had been five years since Jordi Catalá, the founder and CEO of Sleeping (a manufacturer and distributor of sleep-related products and bedding), had launched his company's online channel. E-commerce now accounted for 10% of total sales and was about to reach breakeven in terms of the income statement. Tension between the traditional and online marketing teams was high, and Jordi felt like they were unable to work together and take advantage of ...Starting at €8.20
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Fluidra Connect: The Internet of Pools
Rodríguez, Silvia; Nueno, José LuisCase M-1349-EInformation Technologies, Innovation and Change, MarketingConnect Fluidra is a smart solution for pool industry professionals to remotely manage and diagnose pool-related issues. It was one of the most innovative initiatives by Fluidra and would require a different business model than what the company had traditionally developed. After running a controlled product launch in Spain, approached as a lab, things did not go as expected: They had only installed one hundred devices when the target was five hun...Starting at €8.20
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The End of Low Cost Fundamentalism
Rodríguez, Silvia; Nueno, José LuisCase M-1267-EMarketingOn September 19th, at the World Low Cost Airline Congress, Alex Cruz, CEO of Vueling Airlines, offered his take on the future of the low cost industry. ¿We are witnessing the last phase of the transformation of short-haul. What will the new competitive landscape be like? This movement will affect all players. For airports, this will mean growth (increased number of passengers, flights, services), higher discretionary income and greater ability ...Starting at €8.20
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Primark: £10 Ooh that's Expensive!
Ziskind, Julie Michelle; Villanueva, Julian; Nueno, José LuisCase M-1249-EMarketingOn August 5th, 2010, Paul Marchant, the CEO of the UK's wildly popular discount clothier Primark, announced a new store opening on the poor relation end of London's Oxford Street. The Primark store on the opposite end, up-scale Marble Arch, had opened in 2007 and, despite concerns about its location among higher end retailers, was now generating profits of 1.7M/ week. The newest location of this unique vender would take up an astounding 85,000 ...Starting at €8.20