Search results
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Big Brother: Endemol's Big Hit
Fillat D.; Valor Sabatier, Josep; Nueno, José LuisCase SI-154-EKnowledge and CommunicationThis case describes the history of the Big Brother television show format, thought up by Endemol, which represent the global launchof the "reality show" concept. Following years of extraordinary success, Endemol and its Spanish subsidiary Zeppelín are thinking about how to vary the format to recover audience viewing levels.Starting at €8.20
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Avena Kinesia (A)
Arias, José Francisco; Nueno, José LuisCase M-1007MarketingLa jefa de producto de Avena Kinesia se encuentra en la encrucijada de fijar precios de transferencia para un Gel de Avena. La empresa que lanza el producto no ha hecho un lanzamiento en la categoría en varios años.Starting at €8.20
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Technology Transfer at U.S. Universities
Hamermesh, Richard G.; Lerner, Josh; Kiron, DavidCase HBS-807124-EService and Operations ManagementTechnology transfer from U.S. universities to industry has increased dramatically in the last 25 years. Reviews the history of technology transfer with particular emphasis on the Bayh-Dole Act of 1980. It then examines how universities responded to Bayh-Dole, the growth of technology transfer offices, and compares how three different universities (MIT, Stanford, and Harvard) approach technology transfer. Provides an overview of the technology tra...Starting at €8.20
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Healthcare and Harvard Business School Alumni in 2008
Hamermesh, Richard G.; Knoop, Carin-Isabel; Sterling, CaraCase HBS-808044-ETo maximize their effectiveness, color cases should be printed in color. This case chronicles the role that Harvard Business School alumni play in the healthcare industry. Overall data on alumni is given, and the industry is broken into seven areas in which the careers of twenty-five alumni are highlighted.Starting at €8.20
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The Jenner Situation
Hamermesh, Richard G.; Whittemore, Andy; Sherman, EliotCase HBS-809070-EEntrepreneurshipDr. Bill Lemont is the new chief medical officer of a large academic medical center. During his first week on the job he has become aware of the abusive behavior and temper outbursts of a prominent orthopedic surgeon. How Dr. Lemont handles the situation will be scrutinized inside and perhaps outside the hospital.Starting at €8.20
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Proteus Biomedical: Making Pigs Fly, Teaching Note
Hamermesh, Richard G.Teaching Note HBS-809128-EEntrepreneurshipTeaching Note for [809051].Starting at €0.00
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Whose Money Is It Anyway (B)
Narayanan, V.G.; Hamermesh, Richard G.; Gordon, RachelCase HBS-810013-EAccounting and ControlThe case describes the various reactions of doctors and administrators to the solutions they developed.Starting at €5.74
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Novasys Medical
Hamermesh, Richard G.; Barley, LaurenCase HBS-810027-EEntrepreneurshipNovasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.Starting at €8.20
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State of Emergency at Mercy Hospital and The Jenner Situation, Teaching Note
Hamermesh, Richard G.Teaching Note HBS-810068-EEntrepreneurshipTeaching Note for [809070] and [409048].Starting at €0.00
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MINTing Innovation at NewYork-Presbyterian (A) and (B), Teaching Note
Hamermesh, Richard G.; Kiron, DavidTeaching Note HBS-811010-EEntrepreneurshipTeaching Note for 810004.Starting at €0.00