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Excel Tips for Advanced Users
de Santiago, RafaelTechnical Note ADN-281-EDecision Analysis, FinanceThis technical note is meant to enhance the reader's ability to build Excel models or to use those developed by colleagues, clients, financial institutions or other parties. It is not an introduction to Excel (a working knowledge of the software is assumed throughout). This document cannot substitute practice. Mastering the use of Excel is a skill and, as is the case with any other type of applied knowledge, it is not enough to understand the con...Starting at €8.20
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La gestión del valor del cliente
Villanueva, Julian; Nueno, José LuisTechnical Note MN-352MarketingLos clientes son el activo más importante para la mayoría de las empresas: es muy caro captarlos y, si son retenidos, generarán beneficios durante su relación con la empresa. En este sentido, el Valor del Cliente es una métrica que mide la suma de los beneficios futuros descontados de un cliente, netos de costes de marketing. Podemos por tanto decir que la actividad de un directivo debe ir encaminada a mejorar los procesos de adquisición de clien...Starting at €8.20
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Introducción a los árboles de decisión
de Santiago, Rafael; Gorecka-Pietrucha, JustynaTechnical Note ADN-278Decision AnalysisCuando se afronta una decisión compleja, la estructura del problema no siempre resulta obvia. Un diagrama de decisión puede ayudar a la persona encargada de la toma de decisiones a comprender la naturaleza del problema al que se enfrenta y evaluar el impacto del riesgo en la decisión final. También nos permite llevar a cabo un análisis de sensibilidad, con el que podemos evaluar la susceptibilidad de nuestra decisión inicial a pequeños cambios en...Starting at €8.20
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¿Pueden la cultura o el deporte revitalizar los centros comerciales
Nueno, José LuisTechnical Note MN-372MarketingNacidos a finales de la década de los cuarenta, los centros comerciales han experimentado desde entonces numerosas transformaciones para lograr su objetivo: atraer a un público cada vez más exigente y con una mayor oferta a su disposición. A lo largo de estos 70 años, los centros han visto como los sucesivos modelos que adoptaban alcanzaban la etapa de maduración e incluso una fase de declive. Esto les ha obligado a reinventarse constantemente y ...Starting at €8.20
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Social Entrepreneurial Initiatives Within the Sustainable Development Landscape
Borwankar, Anjaney; Mair, Johanna; Seelos, ChristianTechnical Note DGN-638-EStrategyIn 1987, the need for a more sustainable form of development and growth was proposed by Gro Harlem Brundtland in her landmark report titled "Our Common Future" prepared for the United Nation's World Commission on Environment and Development. The term "Sustainable Development" has since then permeated public policy to address social, environmental and economic development in ways that "meet the needs of the present without compromising the ability...Starting at €8.20
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Note on Scenario Planning in High-Uncertainty Environments: The Disruption Matrix
Costa, Carlos; Nueno, José LuisTechnical Note MN-405-EDecision Analysis, Innovation and Change, StrategyThe coronavirus pandemic is an unexpected external event with a profound impact on demand in all sectors that is highly conditioned by decisions that correspond to external stakeholders. After overcoming their initial shock, within this context companies have to think about their future in two or three years; however, it is very difficult for the management team to plan and define a clear strategy when it remains unknown when and how they will be...Starting at €8.20
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Can Culture and Sports Revitalize Shopping Centers
Nueno, José LuisTechnical Note MN-372-EMarketingLaunched in the late forties, shopping centers have undergone many changes since then to achieve their goal: to attract a public that is increasingly demanding and that has a wider selection than ever before. Over the past seventy years, shopping centers have witnessed how successive models have been adopted and have reached their maturity stage and even decline. This has forced them to constantly reinvent themselves and seek new formulas, from r...Starting at €8.20
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Present Value Tables
de Santiago, RafaelTechnical Note ADN-275-EEconomics, FinanceThese tables provide the values used to discount monetary when the cash flows span several periods. The first table shows the value of having 1 euro n years from now, at different discount rates. The second table shows the present value of receiving 1 euro each year during n years, at different discount rates.Starting at €8.20
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El comportamiento del comprador en Internet
Viscarri, Jesús; Nueno, José Luis; Villanueva, JulianTechnical Note MN-338Information Technologies, MarketingUna de las causas del tímido desarrollo del comercio electrónico dirigido al consumidor es la carencia de experiencia y madurez de éste a la hora de considerar un conjunto de sitios relevante para llevar a cabo una compra. El efecto de la publicidad es muy débil sobre las compras: si bien aumenta el grado de conocimiento del usuario, éste, en su exploración se fía más de su intuición y experiencia en la red, lo que le lleva a decidir sobre marcas...Starting at €8.20
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Microfinance
Blahnik, Heather; Mair, JohannaTechnical Note DGN-647-EFinanceMicrofinance is the provision of financial services to poor households that do not have access to formal financial institutions. The range of services includes loans, savings facilities, insurance, transfer payments and micro-pensions. Evidence from the millions of microfinance clients around the world demonstrates that access to financial services enables poor people to increase their household incomes, build assets and reduce vulnerability to t...Starting at €8.20