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Fluidra Connect: The Internet of Pools - Teaching Note
Rodríguez, Silvia; Nueno, José LuisTeaching Note MT-43-EInformation Technologies, Innovation and Change, MarketingFluidra Connect is a smart solution for pool maintenance professionals to diagnose and manage pool-related issues remotely. It is one of Fluidra's most innovative initiatives but, after a controlled product launch was carried out, approached as a lab, the results were not as expected, with barely 100 devices installed out of a target of 500. Eloy Planes, CEO of Fluidra, questions the approach used for the product. Are the results obtained in the ...Starting at €0.00
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Fluidra Connect: el Internet de las piscinas - Nota del instructor
Rodríguez, Silvia; Nueno, José LuisTeaching Note MT-43Information Technologies, Innovation and Change, MarketingFluidra Connect es la solución inteligente de diagnosis y gestión remota de piscinas orientada al profesional de mantenimiento. Se trata de una de las apuestas más innovadoras de Fluidra, pero, tras realizar un lanzamiento controlado a modo de LAB, los resultados no fueron los esperados, con apenas cien dispositivos instalados sobre un objetivo de quinientos. Eloy Planes, presidente ejecutivo de Fluidra, se cuestiona el enfoque que se le ha dado ...Starting at €0.00
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Sónar: 25 años vinculando creatividad y tecnología - Nota del instructor
Rodríguez, Silvia; Nueno, José LuisTeaching Note MT-46Entrepreneurship, Innovation and Change, MarketingEn el aspecto musical, Sónar se consolidó hace años como un punto de encuentro para la innovación dentro de la industria musical, como un festival en el que muchos artistas aspiraban a presentar sus nuevos proyectos o a consagrarse como integrantes de la élite mundial. Sin embargo, Sónar era mucho más que música. Edición tras edición, el congreso internacional Sónar+D sobre tecnología y creatividad ganaba relevancia como exponente de actuaciones ...Starting at €0.00
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Bella Aurora: construyendo el futuro de una marca centenaria - Nota del instructor
Rodríguez, Silvia; Nueno, José LuisTeaching Note MT-44Entrepreneurship, Innovation and Change, MarketingBella Aurora, la centenaria marca de cosmética, anunciaba, en septiembre de 2016, su último lanzamiento, la línea Bella, con la que se proponía alcanzar un nuevo segmento de consumidoras. Esta línea era la respuesta a uno de los principales desafíos de mercado que debía afrontar la marca: ampliar su base de clientas y salir del nicho de mercado de despigmentantes, en el que había logrado una posición de liderazgo compitiendo contra las grandes mu...Starting at €0.00
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Original Buff S.A.: Facing the Challenges of an Omnichannel Strategy - Teaching Note
Nueno, José Luis; Clemares, FuencislaTeaching Note MT-48-EInformation Technologies, Innovation and Change, MarketingStarting at €0.00
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The End of Low-Cost Fundamentalism: The COVID Interruption - Teaching Note
Cruz, Alex; Nueno, José LuisTeaching Note MT-54-EEconomics, Innovation and Change, MarketingWe review pre-COVID-19 trends, discuss the pandemic's main impact on existing models, and provide the likely new post-COVID-19 trends in the airline sector. However, the fundamentals of the democratization of air travel, particularly in the short-haul segments, are left untouched. After a "short" interruption, it will remain a cost-based game in which high return, agile, low-cost carriers compete with typically less-profitable network airlines th...Starting at €0.00
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Zinio: "Byting" into a Paper World - Teaching Note
Mitchell, Jordan; Villanueva, Julian; Nueno, José LuisTeaching Note MT-28-EInformation Technologies, MarketingIn mid 2006, executives from Spain's prominent news clipping company, AccesoGroup, are talking about how they can make a recently acquired franchise for Zinio a profitable and viable business in Spain. Zinio is a solution to digitalize print-based media. Its major business in the U.S. is conducted by automatically delivering digital versions of mainstream magazines to subscribers. In looking at the potential of the Zinio software, the team is as...Starting at €0.00