Search results
-
Conversion Rate Optimization
Ferrándiz, Luis; Villanueva, Julian; Soldado, PilarTechnical Note MN-389Information Technologies, MarketingEn esta nota se presenta una serie de pautas para aumentar la conversión en un sitio web. Ésta no tiene por qué ser una transacción monetaria, sino que puede tratarse de un registro o de los actos de compartir una noticia, invitar a un amigo, hacerse fan de un club, realizar una descarga, solicitar la prueba de un vehículo, etc. La optimización de un proceso de CRO en un sitio web debe seguir unos pasos estipulados para asegurar su máximo aprovec...Starting at €8.20
-
Branded content
Villanueva, Julian; Ferrándiz, Luis; Soldado, PilarTechnical Note MN-393-EInformation Technologies, Knowledge and Communication, MarketingThis technical note introduces the reader to the concept of branded content, which is defined as a new form of advertising which uses content-generation as a way of promoting a brand, which in turn finances the production of new contents. This technical note provides a series of recommendations on how to create a branded content strategy and particularly stresses the type of content to develop. In branded content, the company is moving from the s...Starting at €8.20
-
GE South Africa: Londvolota’s Contextual Leadership for Creating Shared Value
Caren Scheepers; Abdullah Verachia; Ingrid TruslerCase IVEY-9B21M007-EStrategyIn January 2019, one of the founding members and current board members of Londvolota, a South African trust formed by General Electric South Africa (GESA) in 2015, faced a challenge. Londvolota needed to improve the establishment and growth of entrepreneurial South African businesses as part of GESA’s development of local suppliers, which aimed to enable the best of these businesses to supply the global GE network. The initiative represented a ma...Starting at €8.20
-
Sasol Fuel Retail Franchise: Contextualizing Entrepreneurship’s Role in Women Empowerment
Caren Scheepers; Motshedisi MathibeCase IVEY-9B21M070-EStrategyIn 2018, the owner of a Sasol Limited (Sasol) fuel retail franchise in Pretoria, South Africa, was facing the challenge of how to continue growing her business by retaining her existing customers and offering the products and services they expected. A woman entrepreneur in a male-dominated industry, the franchisee had worked her way up the corporate ladder in the financial services industry and, after being retrenched from her position at a bank,...Starting at €8.20
-
Anglo American South Africa: Strategically Mining Leadership Talent for Succession - Teaching Note
Amy Moore; Verity Hawarden; Caren ScheepersTeaching Note IVEY-8B19C004-ELeadership and People ManagementTeaching note for product 9B19C004.Starting at €0.00
-
Supergroup/South Africa: Contextual Leadership from Turnaround to Strategic Niche - Teaching Note
Caren Scheepers; Michael WardTeaching Note IVEY-8B19M017-EStrategyTeaching note for product 9B19M017.Starting at €0.00
-
Mkhiwa Trust: Contextualizing a Couple’s Servant Leadership - Teaching Note
Caren Scheepers; Abdullah Verachia; Natalie van der Veen; Mologadi KekanaTeaching Note IVEY-8B20C021-ELeadership and People ManagementTeaching note for product 9B20C021.Starting at €0.00
-
Comair South Africa: Team Coaching Taking Off
Amy Moore; Verity Hawarden; Caren ScheepersCase IVEY-9B20C007-ELeadership and People Management, StrategyIn May 2019, the head of Organizational Development and Talent for Comair Limited (Comair), was contemplating the dilemma of stimulating higher buy-in for team coaching—a program in formal leadership development emphasizing collaboration and shared responsibility. The long-standing chief executive officer (CEO) had just resigned. He had focused over the last few years on enabling a leadership style of collaboration where departmental silos would ...Starting at €8.20
-
Discovery Limited: Leading Wellness Adoption in Low-Income Markets - Teaching Note
Caren Scheepers; Luthando JamaTeaching Note IVEY-8B20M040-EStrategyTeaching note for product 9B20M040.Starting at €0.00
-
Sanlam and Ubuntu-Botho: A Strategic Partnership Toward Employment Equity in South Africa - Teaching Note
Caren Scheepers; Alexander Van ZylTeaching Note IVEY-8B20M049-EStrategyTeaching note for product 9B20M049.Starting at €0.00