Search results
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Fórmulas de contratación en la economía <i>gig</i>
Cappelli, PeterArticle ART-2920Innovation and Change, Leadership and People ManagementEl auge del trabajo alternativo en Estados Unidos coincide con un fenómeno creciente en Europa y el resto del mundo: el modelo de empleo a tiempo completo está dando paso a nuevas formas de trabajo temporales, no convencionales o contingentes. ¿Cómo pueden aclararse las empresas en un contexto que evoluciona tan rápido? El autor propone una nueva taxonomía de fórmulas de contratación basada en quién mantiene el control directivo, la naturaleza de...Starting at €8.20
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Staying Ahead in the New Employment Context
Cappelli, PeterArticle ART-2920-EInnovation and Change, Leadership and People ManagementThe rise of alternative work arrangements in the United States is consistent with a growing phenomenon happening in Europe and elsewhere: the conventional full-time employment model is giving way to emerging forms of temporary, nonstandard or contingent work. How can companies make sense of it all? The author proposes a new taxonomy for understanding employment in the new economy. His classification is predicated on who maintains directive contro...Starting at €8.20
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Conversion Rate Optimization
Ferrándiz, Luis; Villanueva, Julian; Soldado, PilarTechnical Note MN-389Information Technologies, MarketingEn esta nota se presenta una serie de pautas para aumentar la conversión en un sitio web. Ésta no tiene por qué ser una transacción monetaria, sino que puede tratarse de un registro o de los actos de compartir una noticia, invitar a un amigo, hacerse fan de un club, realizar una descarga, solicitar la prueba de un vehículo, etc. La optimización de un proceso de CRO en un sitio web debe seguir unos pasos estipulados para asegurar su máximo aprovec...Starting at €8.20
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Branded content
Villanueva, Julian; Ferrándiz, Luis; Soldado, PilarTechnical Note MN-393-EInformation Technologies, Knowledge and Communication, MarketingThis technical note introduces the reader to the concept of branded content, which is defined as a new form of advertising which uses content-generation as a way of promoting a brand, which in turn finances the production of new contents. This technical note provides a series of recommendations on how to create a branded content strategy and particularly stresses the type of content to develop. In branded content, the company is moving from the s...Starting at €8.20
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Talent Management for the Twenty-First Century (Spanish version)
Cappelli, PeterArticle HBS-R0803ELeadership and People Managementa talent-on-demand system.Starting at €8.20
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The HBR Agenda 2011 (Spanish version)
Ariely, Dan; Brown, Tim; Cappelli, Peter; Davenport, Thomas H.; Duflo, Esther; Fernández-Aráoz, Claudio; Govindarajan, Vijay; Gratton, Lynda; Hackman, J. Richard; Ibarra, Herminia; Kedrosky, Paul; Lafley, A.G.; Li, Charlene; Ma, Jack; Manzoni, Jean-Francois; Pink, Daniel H.; Porter, Michael E.; Schein, Edgar H.; Schmidt, Eric; Schwab, Klaus; Shirky, Clay; Stiglitz, Joseph E.; Sutton, Robert I.; Tyson, LaArticle HBS-R1101BKnowledge and CommunicationJoseph E. Stiglitz will be crafting a new postcrisis paradigm for macroeconomics whereby rational individuals interact with imperfect and asymmetric information. Herminia Ibarra will be looking for hard evidence of how "soft" leadership creates value. Eric Schmidt will be planning to scale mobile technology by developing fast networks and providing low-cost smartphones in the poorest parts of the world. Michael Porter will be using modern cost a...Starting at €8.20
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The New Rules of Talent Management (Spanish version)
Cappelli, Peter; Tavis, Anna; Gherson, Diane; Burrell, Lisa; Barton, Dominic; Carey, Dennis; Charan, RamArticle HBS-R1802BLeadership and People Managementperformance appraisals, coaching, teams, compensation, recruiting, and learning and development. The authors describe practices and examples from organizations including the Bank of Montreal, Regeneron Pharmaceuticals, Procter & Gamble, Johnson & Johnson, and DigitalOcean. The Spotlight package includes two companion features. In "Co-Creating the Employee Experience," IBM's chief human resources officer discusses how the iconic tech company is t...Starting at €8.20
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Learning from the India Way: Redefining Business Leadership
Cappelli, Peter; Singh, Harbir; Singh, Jitendra V.; Useem, MichaelBook Chapter HBS-5822BC-EThe roaring success of Indian business in the last two decades points the world toward a different enterprise model than the one widely practiced in the U.S., with its emphasis on financial goals and shareholder value. Indeed, the global economic crisis of 2008-2009-widely viewed as being triggered by American excesses-has rekindled the debate about the proper role of personal gain and shareholder value in business affairs. In this chapter, autho...Starting at €8.20
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The Make-Versus-Buy Decision: Deciding Whether to Hire Internally or From the Outside
Cappelli, PeterBook Chapter HBS-7578BC-ELeadership and People ManagementIn terms of hiring, employers have a choice, but it is a mistake to think that the choice is "make versus buy" - either developing your talent internally or hiring it from the outside. Instead, they should do some of both. Choosing the mix is crucial to meeting talent management challenges, especially the fundamental tasks of managing uncertainty. This chapter is excerpted from "Talent on Demand: Managing Talent in an Age of Uncertainty."Starting at €8.20
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Leadership Lessons from India
Cappelli, Peter; Singh, Harbir; Singh, Jitendra V.; Useem, MichaelArticle HBS-R1003G-ELeadership and People ManagementUntil recently India was seen by Western businesses primarily as a source of cheap, low-skill labor. But over the past decade the country has attracted a flood of high-skill jobs from the West. Meanwhile, India's economy has grown at roughly 9% a year, and some of its largest companies have grown at twice that rate. What accounts for this? A host of economic, policy, and other environmental factors have played important roles, but the authors asc...Starting at €8.20