Search results
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HubSpot and Motion AI: Chatbot-Enabled CRM, Teaching Note
Avery, Jill; Steenburgh, ThomasTeaching Note HBS-520100-EMarketingTeaching note for case 518067.Starting at €0.00
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HubSpot: Inbound Marketing and Web 2.0
Steenburgh, Thomas; Avery, Jill; Dahod, NaseemCase HBS-509049-EMarketingThe case 'HubSpot: Inbound Marketing and Web 2.0' introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial venture which, in its quest for growth, faces significant challenges including: developing market segmentation and targeting strategies to de...Starting at €8.20
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HubSpot: Inbound Marketing and Web 2.0 Teaching Note
Steenburgh, Thomas; Avery, JillTeaching Note HBS-510043-EMarketingTeaching Note for 509-049.Starting at €0.00
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Marketing Analysis Toolkit: Breakeven Analysis
Steenburgh, Thomas; Avery, JillCase HBS-510080-EMarketingMarketing managers are often called upon to make recommendations for or against programs that cost money to implement. Before expenditures are made, managers want to be sure that they will be getting a return on their investment. One way of assessing this is by calculating the breakeven point. In this note, we introduce the concept of breakeven analysis and show how it is used to guide marketing decision making. This analysis helps students asses...Starting at €8.20
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Serious Materials
Steenburgh, Thomas; Kind, LizCase HBS-511111-EMarketingSerious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the rapidly developing green building markets. How should Serious Materials go to market when they launch their highly anticipated Serious Windows and EcoRock product lines? What do th...Starting at €8.20
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Pitch Your Project!
Steenburgh, ThomasCase HBS-511116-EMarketingNo matter what you do later in your career, you are going to have to learn how to pitch ideas. Perhaps you will want to convince a venture capitalist to invest in your new business idea. Perhaps you will want to convince your company to develop an innovative product. Perhaps you will want to convince your board of directors that it is worth developing a new market segment. This exercise helps students practice the skill of getting other people in...Starting at €8.20
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HubSpot: Lower Churn through Greater CHI, Teaching Note
Avery, Jill; Martinez-Jerez, F. Asis; Steenburgh, ThomasTeaching Note HBS-116051-EAccounting and ControlTeaching note for case 110052. HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the midst of pursuing a Series C round of funding. To do so requires them to bring their business metrics into line with VC expectations and peer compan...Starting at €0.00
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Online Tutorial: Pricing for Profit Teaching
Steenburgh, Thomas; Avery, JillTeaching Note HBS-7084-EMarketingTeaching Note for Product #7083.Starting at €0.00
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Online Tutorial: Customer Lifetime Value Teaching Note
Avery, Jill; Steenburgh, ThomasTeaching Note HBS-7086-EMarketingTeaching Note for Product #7085.Starting at €0.00
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UnME Jeans: Creando marca en la WEB 2.0
Steenburgh, Thomas; Avery, JillCase HBS-511S09MarketingEste caso se introduce Web 2.0 de redes sociales en mundos virtuales, sitios de redes sociales y sitios para compartir vídeos, y anima a los estudiantes emergentes para explorar las oportunidades y riesgos que presentan para las marcas. El caso permite a los estudiantes a lidiar con las decisiones estratégicas y tácticas que acompañan a la estrategia de comunicaciones de marketing y combinar información sobre el comportamiento del consumidor con ...Starting at €8.20