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China Greentech Initiative (CGTI)

Marquis, Christopher ; Villa, Laura Velez ; Yin, Juelin

Reference: HBS-412105-E
Year: 2011
Number of pages: 23
Geographic Setting: China
Publication Date: Jan 27, 2012
Fecha de edición: Jun 24, 2015
Source: HBSP (USA)
Type of Document: Case

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Description

At the end of 2011, the founders of the China Greentech Initiative (CGTI) wanted to grow the company while respecting its unique hybrid business model that combined a collaborative open source community with more traditional strategic research services. The case follows CGTI from its initial goal of establishing a road map for the Chinese green technology market, to further catalyzing the sector through a combination of collaborative network building and customized advisory services. CGTI's hybrid business model and dual mission of profit and social value creation complicated the founders' decisions as they considered different expansion options, including new product and service offerings, and potentially expanding geographical coverage.

Keywords

Business & government relations Environmental organizations Green business Social responsibility