CV Ingenuity (A): How to Evaluate the Commercial Viability of New Health Care Technologies

  • Reference: HBS-315045-E

  • Year: 2009

  • Number of pages: 22

  • Geographic Setting: Europe;United States

  • Publication Date: Mar 10, 2015

  • Fecha de edición: Jan 26, 2021

  • Source: HBSP (USA)

  • Type of Document: Case

  • Industry Setting: Health care services;Medical equipment & devices;Medical supplies

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Description

A medical device startup seeks to complete its clinical trials with very little startup funding and a small staff when compared to its competitors.

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Keywords

Clinical trials Entrepreneurship Health Health care Marketing Start-ups Startup Strategy