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    Design Thinking and Innovation at Apple (Spanish version)

    Thomke, Stefan ; Feinberg, Barbara

    Spanish , English

    • Reference: HBS-610S10

    • Year: 2002

    • Number of pages: 15

    • Geographic Setting: France;Japan

    • Publication Date: Jan 9, 2009

    • Fecha de edición: May 1, 2012

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Automotive

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    Description

    1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.

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    Keywords

    Business processes Corporate social entrepreneurship Creativity Design thinking Experimentation Focusing on customers Innovation Product design Product development Productivity R&D Strategy Technology Vision