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Lal, Rajiv ; Ross, Catherine

Reference: HBS-508023-E
Year: 2006
Number of pages: 25
Geographic Setting: India
Publication Date: Mar 14, 2008
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Retail trade;Telecommunications;Cellular telephones

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To maximize their effectiveness, color cases should be printed in color.

Keywords

Emerging markets