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Gotong Royong: Toward Sustainable Palm Oil

Henderson, Rebecca M. ; Yew, Hann-Shuin ; Baraldi, Monica

Reference: HBS-316124-E
Year: Event Year Start:2004
Number of pages: 25
Geographic Setting: Geographic Setting:Malaysia;Indonesia;United Kingdom
Publication Date: Mar 17, 2016
Fecha de edición: Jun 6, 2016
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Industry Setting:Regulation

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Description

In late 2015, Jeff Seabright, Chief Sustainability Officer at Unilever, had to report to Unilever CEO Paul Polman on the effort to transform the cultivation of oil palm. Historically, palm oil was produced using unsustainable methods that included burning

Keywords

Business ethics Corporate image corporate social responsibility Corporate strategy Environmental responsibility Environmental sustainability Government policy Government regulations Strategy Sustainability