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    ITC Hotels: Is Responsible Luxury Sustainable

    Malay Krishna ; Pooja Mhapsekar

    • Reference: IVEY-9B20M161-E

    • Year: 2018

    • Number of pages: 12

    • Geographic Setting: India

    • Publication Date: Sep 18, 2020

    • Fecha de edición: Sep 18, 2020

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Accommodation & Food Services;

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    Description

    In 2018, ITC Hotels, a chain of luxury hotels based in India, achieved a distinct positioning with its branding, “ITC Hotels: Responsible Luxury.” The company intended to communicate its image of being environmentally sustainable, responsible to the local

    Learning Objective

    This case is intended for use in undergraduate- and graduate-level courses on business strategy, competitiveness, corporate social responsibility (CSR), and created shared value. The brevity of the case makes it well suited for executive audiences. This c

    Keywords

    Competitive advantage created shared value CSR luxury hotel microeconomics of competitiveness Strategy Sustainability Triple bottom line