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Juice Guys (B) (Spanish version)

Lassiter, Joseph B. ; Fox, Sharon ; Rushmore, Cindy

Reference: HBS-807S29
Year: 1999
Number of pages: 22
Geographic Setting: United States
Publication Date: Sep 16, 1999
Fecha de edición: Feb 25, 2004
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Beverages;Food

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Description

Las explora casos que son los clientes de un nuevo producto de bebida, sus deseos como clientes para este producto, y sus deseos al ordenar este producto de una sucursal de especialidad local.

Keywords

El espíritu empresarial Estudios de mercado gestión de marketing