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La Liberte Newspaper

Reference: IVEY-9B07A007-E
Year: 2001
Number of pages: 6
Geographic Setting: Canada
Publication Date: Feb 26, 2007
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Manufacturing;

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Description

The director of La Liberte, a French not-for-profit weekly newspaper, needed to revitalize the newspaper as sales had been declining consistently for the past 15 years. The newspaper's mission was to serve the French community in Manitoba, Canada. Survival of a French newspaper was essential for the French culture in the community. To reverse the negative sales trend, the director conducted a survey. Based on the findings of the survey, the director had to balance his desire to serve the French community with the need to be financially viable.

Keywords

Break-even analysis Cross Cultural Management feasibility analysis Not-For-Profit Marketing