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    Ludesco Game Festival: Delivering “D’expériences Ludiques” on Social Media

    Caroline S.L. Tan

    • Reference: IVEY-W25436-E

    • Year: 2021

    • Number of pages: 10

    • Geographic Setting: France; Germany; Switzerland

    • Publication Date: Sep 24, 2021

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Arts, Entertainment, Sports and Recreation

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    Description

    Ludesco, an international festival of games and gaming experiences held in Switzerland, had enjoyed growth since its inception in 2010, leading to an impressive 10,000+ visitors during the tenth edition of the festival in 2019. The success of the festival

    Learning Objective

    This case is suitable for undergraduate- and graduate-level (MBA) courses on social media marketing, integrated marketing communications, event management, and brand management. Students will assume the role of Ludesco’s organizing committee in developing

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    Keywords

    Consumer digital contents engagement experiential gamification Social media storytelling transmedia