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    Masao Ogura's Haulage Revolution: Home Delivery Service (Takkyubin)

    Sáez, Francisco J. ; Riquelme, Hernán ; Kase, Kimio

    English , Spanish

    • Reference: DG-1484-E

    • Year: 1976-2002

    • Number of pages: 25

    • Geographic Setting: Japón

    • Publication Date: Aug 5, 2005

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    The case describes the thought and change process of an entrepreneur who revolutionsed the haulage industry in Japan. Along with other three cases this serves to identify the mental schemata of business leaders. In Mr Ogura's case his metal scheme is classified as Proto-Image of the Firm (PIF) approach.

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    Keywords

    General management Strategy Top management