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    Note on Low-Tech Marketing Math (Spanish version)

    Dolan, Robert J.

    • Reference: HBS-503S25

    • Year: 2000

    • Number of pages: 11

    • Geographic Setting: Massachusetts

    • Publication Date: Dec 17, 1998

    • Fecha de edición: Feb 18, 2005

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Office supplies

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    Description

    Describes basic calculations useful in marketing analysis, break-even analysis, and price-volume relationships.

    Keywords

    Breakeven analysis Market analysis Market research Marketing management Price-earnings ratios Pricing Pricing strategy Quantitative analysis