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Pasaporte al éxito global

Knowledge and Communication, Leadership and People Management, Marketing, Strategy

Reference: ART-2591
Number of pages: 5
Geographic Setting: España
Publication Date: Sep 20, 2014
Source: IESE (España)
Type of Document: Article

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Description

Y además: la visión del presidente de Time Warner sobre la neutralidad de Internet, el peso de la relación previa a la hora de negociar, las oportunidades del marketing digital local, claves al asumir un nuevo cargo, el atractivo de España para las empresas extranjeras, los riesgos del greenwashing y la mejor fórmula para corregir una injusticia laboral.

Keywords

greenwashing ascenso competencias España injusticia laboral Internet liderazgo global marketing digital local negociación