Redhook Ale Brewery
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Reference: DARDEN-S-0230-E
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Number of pages: 19
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Publication Date: Nov 15, 2013
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Fecha de edición: Oct 31, 2017
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Source: Darden University of Virginia (USA)
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Type of Document: Case
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Industry Setting: Food/Beverage
In 1995, Paul Shipman, CEO of Redhook Ale Brewery, and his management team prepared to enter uncharted territory by taking their craft-brewing operation public in the United States. Although there already were massive large-batch breweries that were profitable, publicly traded firms, Redhook was different: it embodied the ethos and grassroots beginnings of the microbrew movement. Still, Shipman wondered about the potential of the craft-brewing industry segment.