Reputation and the "Golden Rule"

  • Reference: DPON-20-E

  • Number of pages: 7

  • Publication Date: Dec 15, 2004

  • Source: IESE (España)

  • Type of Document: Technical Note

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Description

You may ask how are we to conduct ourselves where meaning and perception are often ambiguous, in a market place where people are ambitious and often aggressive? How can we build and maintain a good reputation in such an environment? One way is to observe the Golden Rule as a minimum standard for our behaviour. Because the Golden Rule as a minimalist standard has emerged in almost every civilised society, it can be categorised as universal and a useful guidepost for our behaviours, attitudes, opinions and beliefs right across cultural boundaries. It is almost as if it were part of the human condition or, as Stephan Covey would phrase it, part of the human consciousness.

Learning Objective

To support classroom exercises to distinguish the difference between the two concepts. To support a case discussion. Participants identifying the language they speak and those round them. Identifying why we have so many communication breakdowns. Classroom discussion and role playing exercises.

Keywords

Communication