Skip to the beginning of the images gallery

Robert Mondavi and the Wine Industry (Spanish version)

Reference: HBS-304S09
Year: 2002
Number of pages: 36
Geographic Setting: United States
Publication Date: Mar 15, 2002
Fecha de edición: May 3, 2002
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Agribusiness;Agriculture, forestry, fishing & hunting;Alcoholic beverages;Beverages;Food

Grouped product items
Format	Language	Reference	Use	Qty	Price
pdf	Spanish	HBS-304S09			As low as €8.20

You already have a subscription

To order please contact the person in charge of academic purchases in your university.

You'll be able to order once your profile has been validated.

Description

The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Examines the competitive challenges facing Robert Mondavi as the wine industry begins to consolidate globally. Mondavi faces challenges from foreign competitors entering the U.S. market as well as diversified global alcoholic beverage companies entering the wine business.

Keywords

Competition Competitive advantage Competitive Strategy Corporate strategy Industry analysis International business