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Rosa Clandestino (English version)

Sequeira, Carlos Guillermo ; García-Rada, Ximena

Reference: INCAE-30788_E-E
Year: 2012
Number of pages: 19
Publication Date: Jan 10, 2012
Source: INCAE (Costa Rica - Nicaragua)
Type of Document: Case

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Description

The case describes the evolution of fashion brand and the company Rosa Clandestino, located in Milan, Italy, created by designer Silvia Arguello. The case presents the various stages facing young entrepreneur from the product creation process, design and implementation of the marketing plan, launching their collections and the production-sales cycle in the high fashion industry. Finally, the case presents several challenges facing the 2012 Silvia on one hand is participating in a program of fashion on a major television network in the United States and assesses how to leverage brand exposure in the international market. It also discusses whether to change its sales channel and enter ecommerce channels. This case is used in conjunction with the technical note: "The Luxury Fashion industry", # 30786.